Job Description – Digital Marketing Executive
Job Title: Digital Marketing Executive
Department: Marketing
Experience: 1–3 Years
Employment Type: Full-Time
Location: Thane
Reports To: Managing Director
Job Summary
We are looking for a Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across search engines, social media, email, and SMS channels. The ideal candidate should have hands-on experience in SEO, Social Media Marketing, Meta Ads, Google Ads, SMS Marketing, and Email Marketing, with a strong focus on generating leads, increasing brand visibility, and improving conversions.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with business objectives.
- Manage SEO activities, including keyword research, on-page SEO, off-page SEO, content optimization, and basic technical SEO.
- Plan and manage Social Media Marketing campaigns across platforms such as Instagram, Facebook, LinkedIn, and other relevant channels.
- Create, manage, and optimize Meta Ads (Facebook & Instagram Ads) campaigns for awareness, lead generation, traffic, and conversions.
- Set up and manage Google Ads/Google AdWords campaigns, including Search, Display, Remarketing, and lead-generation campaigns.
- Monitor campaign performance and optimize budgets, targeting, creatives, keywords, and bidding strategies.
- Plan and execute Email Marketing campaigns, including newsletters, promotional campaigns, lead nurturing, and customer communication.
- Manage SMS Marketing campaigns for promotions, offers, lead follow-ups, and customer engagement.
- Develop campaign content, ad copies, captions, email content, and marketing creatives in coordination with the design/content team.
- Track and analyze key performance metrics such as CPL, CTR, CPC, conversion rate, ROAS, organic traffic, engagement, and leads.
- Prepare regular digital marketing performance reports and provide actionable insights.
- Conduct competitor and market research to identify new digital marketing opportunities.
- Stay updated with the latest trends, tools, algorithms, and best practices in digital marketing.
Required Skills
- SEO: Keyword research, on-page/off-page SEO, Google Search Console, Google Analytics, basic technical SEO.
- Social Media Marketing: Content planning, campaign management, audience engagement, and social media analytics.
- Meta Ads: Campaign setup, audience targeting, retargeting, budget optimization, and performance analysis.
- Google Ads: Search campaigns, keyword research, ad creation, conversion tracking, and optimization.
- Email Marketing: Campaign creation, segmentation, automation, newsletters, and performance tracking.
- SMS Marketing: Campaign planning, audience segmentation, scheduling, and response tracking.
- Good knowledge of Google Analytics, Google Search Console, Meta Business Suite/Ads Manager, and related marketing tools.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to manage multiple campaigns and meet deadlines.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
