Job Description: Sales Manager (FMCG Specialist) Role Overview
We are looking for a high-energy, result-oriented Sales Manager (FMCG Specialist) to drive retail penetration, expand market share, and manage distributor networks for the Selwa brand. The ideal candidate will have extensive ground-level experience in primary and secondary FMCG sales, a deep network of local retail connections, and a proven track record of meeting ambitious sales targets.
- Department: Sales & Distribution
- Employment Type: Full-Time
- Location: Field-Based (Target Region)
Key Responsibilities1. Market Penetration & Retail Expansion
- Conduct daily market beats to onboard new general trade (Kirana stores), modern trade, and wholesale outlets.
- Ensure maximum product visibility, optimal shelf placement, and stock availability at all retail points.
- Execute hyper-local promotional activities, product sampling, and schemes to boost brand awareness and customer pull.
2. Distributor & Channel Management
- Appoint, manage, and maintain strong relationships with regional distributors and stockists.
- Monitor distributor inventory levels to prevent stock-outs or over-stocking issues.
- Ensure timely collection of payments and smooth processing of claims or returns.
3. Sales Targets & Reporting
- Achieve daily, weekly, and monthly primary (company to distributor) and secondary (distributor to retailer) sales targets.
- Track competitor pricing, packaging, new product launches, and market strategies, reporting insights to management.
- Maintain precise daily sales reports (DSR), beat plans, and order booking data.
Requirements & Qualifications
- Experience: 1 to 4 years of solid ground-sales experience within the FMCG industry (packaged foods, spices, snacks, or staples preferred).
- Market Knowledge: Strong geographical familiarity with the target territory and existing relationships with local retail networks and distributors.
- Skills: Strong negotiation, persuasion, and relationship-management skills. Comfortable with aggressive field sales.
- Tools: Basic tech-savviness to use sales tracking apps, order-booking software, or reporting tools.
- Vehicle: Must own a two-wheeler with a valid driving license for daily market beats.
What We Offer
- Competitive base salary with an attractive, performance-linked incentive structure.
- Daily travel allowances (TA/DA) and fuel reimbursements.
- A high-growth environment with a clear path to Senior Sales Executive or Area Sales Manager roles.
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
