A Digital Marketing Intern typically supports the marketing team by assisting with social media, content creation, SEO, email campaigns, paid ads, and analytics. The role is hands‑on, designed to build practical skills in digital tools and prepare interns for entry‑level marketing positions.
1. Social Media Management
- Create, schedule, and publish posts on platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
- Monitor comments/messages and engage with followers.
- Research competitor strategies and trending topics.
- Track performance metrics (reach, engagement, CTR).
2. Content Creation
- Write and edit blog posts, ad copy, landing page text, and email newsletters.
- Design graphics, short videos, and visuals using tools like Canva or Adobe Creative Suite.
- Ensure brand voice consistency and SEO alignment.
3. Search Engine Optimization (SEO)
- Conduct keyword research and optimize website content, meta tags, and headers.
- Support on‑page SEO improvements to boost organic rankings.
- Monitor site performance using Google Analytics and SEO tools.
4. Email Marketing
- Build and optimize email campaigns using platforms like Mailchimp or HubSpot.
- Segment lists for targeted communication.
- Track open rates, click‑through rates, and conversions.
5. Paid Advertising
- Assist in setting up and monitoring Google Ads and Facebook Ads campaigns.
- Help with audience targeting, ad copywriting, and budget optimization.
- Report on ROI and campaign effectiveness.
6. Analytics & Reporting
- Use Google Analytics, Google Tag Manager, and UTM tracking to measure campaign performance.
- Prepare weekly/monthly reports with insights on KPIs like CTR, CPC, CPA, and conversion rates.
7. Market Research
- Conduct competitor analysis and identify content gaps.
- Track industry trends and suggest new strategies.
- Participate in brainstorming sessions for campaign ideas.
Job Type: Full-time
Pay: ₹5,000.00 - ₹6,000.00 per month
Work Location: In person
