Manager – Outreach & Marketing
Company: Ramaiah University of Applied Sciences (RUAS-New Bel Road) / Ramaiah Institute of Science and Management (RISM-Devanahalli)
Location: Bengaluru
Department: Directorate of Admissions
About the Role
Ramaiah University of Applied Sciences (RUAS) and Ramaiah Institute of Science and Management (RISM) are seeking a Manager – Outreach & Marketing to lead student outreach initiatives, branding activities, school engagement programmes, education fairs, marketing campaigns, and strategic partnerships to increase student enrolments.
Key Responsibilities
- Develop annual outreach activities.
- Build partnerships with schools, colleges, coaching centres, and institutions.
- Manage domestic student recruitment activities.
- Plan education fairs, seminars, career guidance programmes, and campus visits.
- Coordinate ATL and BTL marketing campaigns.
- Increase visibility across Pan India through student and parent engagement activities.
- Work closely with Marketing & Branding and Admissions teams.
- Follow up on visits for application and admission conversion.
- Lead outreach teams across regions.
- Conduct market analysis for strategic planning.
- Bring proposals for bulk application conversions.
- Plan principal connect and career counselling sessions across states.
- Participate in education fairs.
Qualifications
- MBA (Marketing preferred)
Experience
- 10–15 years in Higher Education Marketing/Admissions.
Skills
- Marketing strategy
- Business development
- Relationship management
- Event management
- Presentation skills
- Leadership
Pay: ₹70,000.00 - ₹80,000.00 per month
Application Question(s):
- How many years of experience do you have in Higher Education Marketing/Admissions?
- Have you planned and managed student outreach initiatives such as school/college engagement, education fairs, and career guidance programmes?
- Do you have experience building partnerships with schools, colleges, coaching centres, or educational institutions?
- Are you willing to travel for outreach and student recruitment activities?
- If shortlisted, will you be able to attend a face-to-face interview at our Bengaluru campus?
- What is your current CTC?
Location:
- Bangalore City, Bengaluru, Karnataka (Required)
Work Location: In person
