INDIA INFORMATICS is a leading Business Support Service provider, based in Jodhpur, Rajasthan and currently has a strong in-house team which includes Professional Accountants, MBA's, IT experts and DTP operators. The diversity in services we provide has been very useful to cater all E-COM requirements under one roof.
Our service coverage has a wide range including; Accounting, Payroll Processing, Inventory Management, Customer Relationships Management, Affiliates Audit, Sales, Invoicing & Reporting, Reconciling payments, Web-Development, Online database Management, Data Entry Services / Data Processing Services, Digital Marketing and numerous other Business Support Services. Outsourcing services have become an integral part of various industries as we provide cost-effective solutions for optimizing various business operations.
From the day one India Informatics has been steadily moving on the path of success and ongoing growth. Our USP is providing quality work in unmatched time frame. Our team of experienced professionals are assisted by our vast back-end team to provide results on time. We have a very big support staff team who have assisted in providing results expeditiously.
We are seeking a dynamic and results driven Sr. Associate Social Media – Beauty & Personal Care
About the Role
Job Title: Performance Marketing Executive
Location: Jodhpur/ Jaipur (C Scheme)
Job Time :- 12:30 PM to 9:30 PM
Working Days :- Monday -Saturday
India Informatics is seeking an experienced and data-driven Performance Marketer to lead our digital growth initiatives. The ideal candidate will be responsible for driving and optimizing digital marketing campaigns to achieve key performance indicators (KPIs) and maximizing ROI. Strong knowledge of Conversion Rate Optimization (CRO) and Analytical Tools is essential for this role. Preference will be given to candidates with prior experience working in the USA and Indian Market
Key Responsibilities
● Execute data-driven digital marketing campaigns across various channels, including PPC, display advertising, social media, and email, to drive traffic, leads, and conversions.
● Optimize campaign performance through continuous monitoring, testing, and refinement of targeting, ad creative, landing pages, and other campaign elements.
● Utilize Conversion Rate Optimization (CRO) techniques to improve website conversion rates and maximize the effectiveness of marketing campaigns.
● Analyze campaign performance metrics, such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS), and use insights to optimize campaigns and allocate budget effectively.
● Collaborate with cross-functional teams, including marketing, analytics, product, and design, to ensure alignment and integration of performance marketing efforts with overall business goals.
● Stay up-to-date with the latest trends and best practices in digital marketing, CRO, and performance optimization, and implement innovative strategies to drive continuous improvement.
Qualifications & Skills
- Bachelor's degree in marketing, business, or related field.
- · Experience: 2-3 Yrs proven experience as a Performance Marketing Executive or similar role, with a strong track record of driving results through digital marketing campaigns.
- Expertise in Conversion Rate Optimization (CRO) techniques and tools, with a focus on improving website conversion rates and optimizing user experience.
- In-depth knowledge of digital marketing channels, platforms, and best practices, with experience in PPC, display advertising, social media advertising, and email marketing.
- Strong analytical skills and ability to interpret data to identify trends, insights, and opportunities for optimization.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Experience working in the USA market is preferred.
- Certifications such as Google Ads or Facebook Blueprint are a plus.
Thank You
HR
Job Types: Full-time, Permanent
Pay: ₹300,000.00 - ₹450,000.00 per year
Benefits:
Work Location: In person
