Sportstech is looking for an experienced CRM Manager to own and scale our customer lifecycle, retention, and engagement strategy across multiple European markets.
You will take end-to-end ownership of our email, WhatsApp, and lifecycle marketing activities, manage our Klaviyo setup, and build data-driven programs that improve customer engagement, retention, repeat purchases, and lifetime value.
A key part of the role will also be developing the subscription lifecycle strategy for the Sportstech Live app, covering free-trial onboarding, trial-to-paid conversion, churn prevention, win-back, and customer reactivation.
Key Responsibilities
- Own and develop the overall CRM roadmap and lifecycle marketing strategy.
- Build and optimize customer lifecycle flows, including welcome series, abandoned cart, browse abandonment, post-purchase education and onboarding, accessory cross-sell, win-back, and VIP/loyalty programs.
- Develop subscription lifecycle programs for the Sportstech Live app, including free-trial onboarding, trial-to-paid conversion, churn prevention, retention, win-back, and reactivation.
- Expand CRM operations into new European markets, particularly Spain and Italy, including localized customer journeys, market-specific flows, and compliant consent and opt-in processes.
- Design, execute, and analyze A/B and multivariate tests across subject lines, send times, offers, messaging, and content.
- Build, optimize, and maintain Klaviyo flows, segments, campaigns, automations, and reporting.
- Collaborate with technical and web teams to ensure effective integration between CRM activities and our Shopify ecosystem, including tracking, product catalog, customer events, and data flows.
- Monitor and report CRM performance using key metrics such as CTOR, click rate, conversion rate, revenue per recipient, customer lifetime value (LTV), and repeat purchase rate.
- Track subscription-specific metrics including free-trial conversion, retention, churn, and reactivation rates.
- Maintain high standards for audience data quality, list hygiene, consent management, and email deliverability.
- Collaborate with brand and creative teams to ensure customer communications remain consistent with Sportstech's fitness-focused, motivating, and results-driven brand positioning.
Required Qualifications & Experience
- Proven professional experience in CRM, Lifecycle Marketing, Retention Marketing, or Customer Engagement.
- Experience in fitness, wellness, consumer hardware, e-commerce, or a related consumer-focused industry is preferred.
- Strong hands-on experience with Klaviyo, including flows, segmentation, campaigns, automation, A/B testing, and reporting.
- Experience with subscription lifecycle marketing, including trial conversion, churn prevention, retention, win-back, and reactivation for an app or digital product.
- Experience launching or scaling CRM programs across European markets, including localization and country-specific consent requirements.
- Demonstrated experience designing, executing, and interpreting A/B and multivariate testing programs.
- Experience marketing to customers across multiple languages and international markets.
- Familiarity with Shopify and its customer data model, including customer events, catalog data, and customer properties.
- Strong analytical skills with the ability to interpret CRM data, dashboards, customer behavior, and campaign performance.
- Good understanding of customer retention, segmentation, personalization, and lifecycle marketing principles.
- Interest in fitness and wellness, with an understanding of customer motivations such as habit-building, goal-setting, progress, and long-term engagement.
Nice to Have
- Experience with WhatsApp marketing, including WhatsApp Business API, opt-in compliance, and template messaging.
- Experience with loyalty, referral, or ambassador programs.
- Experience working with additional email service providers (ESPs) or CRM platforms.
- Previous experience supporting CRM activities across DACH, France, Spain, or Italy.
What We Offer
- Opportunity to take ownership of CRM and lifecycle marketing for an international fitness brand.
- Exposure to multiple European e-commerce markets.
- Opportunity to work across both e-commerce and digital subscription customer journeys.
- A role combining strategy, experimentation, data analysis, technology, and creative execution.
- Collaboration with international marketing, creative, e-commerce, and technology teams.
Mail: [email protected] / [email protected]
Contact: +91 9952560396
Work Location: Chennai, Tamil Nadu
Pay: ₹65,000.00 - ₹75,000.00 per month
Work Location: In person
