Location: Chennai, Tamil Nadu
Experience: 3–5 Years
Employment Type: Full-Time
Job Summary
We are looking for an experienced and result-oriented Digital Marketing professional with 3–5 years of relevant experience to join our team in Chennai. The ideal candidate should have strong experience working with product-based and service-based companies and possess a proven track record in planning, executing, and optimising digital marketing campaigns.
Key Roles & Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with company business goals.
- Plan and manage digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
- Manage and optimise SEO, SEM, Social Media Marketing, Content Marketing, and Lead Generation campaigns.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Monitor campaign performance and analyse key metrics such as leads, conversions, ROI, CPC, CTR, and engagement.
- Generate high-quality leads for both products and services through effective digital marketing strategies.
- Coordinate with the Content, Graphic Design, Sales, and Development teams to execute marketing campaigns.
- Develop and manage social media content strategies to improve brand visibility and engagement.
- Analyse website traffic and user behaviour using tools such as Google Analytics and Search Console.
- Prepare regular performance reports and provide actionable insights to improve campaign results.
- Stay updated with the latest digital marketing trends, algorithm updates, and industry best practices.
- Manage multiple campaigns and projects simultaneously while meeting deadlines and business targets.
- Contribute creative ideas for brand promotion, customer acquisition, and business growth.
Required Skills
- 3–5 years of hands-on experience in Digital Marketing.
- Previous experience working in Product-based and/or Service-based companies is highly preferred.
- Strong knowledge of SEO, SEM, Google Ads, Meta Ads, Social Media Marketing, and Lead Generation.
- Experience with Google Analytics, Google Search Console, and other digital marketing tools.
- Strong analytical, communication, and problem-solving skills.
- Ability to analyse campaign data and make data-driven decisions.
- Good understanding of digital marketing strategies and customer acquisition.
- Ability to work independently as well as collaboratively with cross-functional teams.
Candidate Requirements
- Candidates must have 3–5 years of relevant experience in Digital Marketing.
- Candidates with experience in both product-based and service-based companies will be preferred.
- Candidates should be currently based in Chennai or willing to work from Chennai.
- Candidates with relevant experience in managing digital campaigns and generating measurable business results are encouraged to apply.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
