This role will work in the Trade Show Industry
- Experience: 1–2 Years
- Location – South Delhi - Okhla Phase 3, New Delhi
- Employment Type - Full-Time, Permanent (Work from Office)
- Preferred Joining - preference -Immediate
Understanding Trade Shows
What is a Trade Show?
A trade show (or business exhibition) is an event where businesses and organizations showcase their products, services, technologies, or initiatives to industry professionals and potential customers.
These events help people and organisations connect, learn, explore business opportunities, and build partnerships.
Common Terms Used in Trade Shows
- Organiser - The company that plans and manages the exhibition and brings together exhibitors, visitors, delegates, speakers, and industry professionals.
- Exhibitor A participant who has a booth or stall at the exhibition to showcase their products, services, or work and meet people attending the event.
- Visitor: A person who attends the exhibition to discover new products, services, technologies, suppliers, or business opportunities.
- Business Matching pre-arranges business meetings between exhibitors and visitors who may benefit from connecting with each other.
About Exhibitions India Group (EIG)
Exhibitions India Group is one of India's leading trade show and conference organisers.
We create platforms where businesses, government bodies, technology providers, and industry leaders come together to network, collaborate, and grow.
Our events attract thousands of exhibitors, visitors, delegates, buyers, and decision-makers from India and around the world.
What is Visitor Promotion?
Visitor Promotion is the process of identifying and inviting the right people to attend an exhibition.
The Visitor Promotion team helps bring the right people to the exhibition so exhibitors can meet potential customers, buyers, partners, and decision-makers who may be interested in their products or services.
What Does a Visitor Promotion Executive Do?
- As a Visitor Promotion Executive, your role is to identify and engage business professionals who would benefit from attending our exhibitions.
- This role will research companies and professionals, invite them to attend the event, and coordinate their participation in business matching meetings with exhibitors.
- This is a research, outreach, and coordination role.
It is not a sales role.
How Visitor Promotion Creates Value
Exhibitor - (Has a Booth / Stall)↓Visitor Promotion Team↓Invites Relevant Visitors, Buyers & Decision-Makers - to the trade show↓Business Meetings↓Potential Business Opportunities - deals locked
Key Responsibilities
Research & Contact Identification
- Identify relevant companies and professionals using tools such as Apollo.io, LinkedIn, and online research.
- Build and maintain a database of qualified visitors and decision-makers.
- Research organisations and contacts to ensure they are relevant to the exhibition and exhibitors.
Visitor Outreach
- Reach out to potential attendees through email, LinkedIn, and phone calls.
- Explain the benefits of attending the exhibition and participating in business meetings.
- Follow up regularly to secure confirmations.
Business Matching Support
- Coordinate with internal teams to match visitor profiles with exhibitor requirements.
- Help schedule and confirm business meetings between exhibitors and visitors.
- Ensure attendees receive all necessary event information.
Data Management & Reporting
- Maintain accurate records in Excel and internal trackers.
- Track progress from identification to attendance.
- Share regular updates and reports with the reporting manager.
What We Are Looking For
Qualifications
- Graduate in any discipline.
- 1–2 years of experience in lead generation, business outreach, event coordination, customer engagement, or a similar role.
Skills
- Good working knowledge of Excel.
- Comfortable using LinkedIn, email, and online research tools.
- Experience with Apollo.io or similar contact research platforms is preferred.
- Strong written and verbal communication skills.
Personal Attributes
- Detail-oriented and organized.
- Confident in communicating with senior professionals.
- Persistent and proactive in follow-ups.
- Able to work independently and manage multiple tasks.
- Comfortable working in a target-driven environment.
Key Performance Indicators (KPIs)
- Qualified visitors identified and invited.
- Visitor confirmation rate.
- Business meetings scheduled.
- Visitor attendance rate.
- Accuracy of databases and trackers.
- Timely follow-ups and reporting.
Work Environment
- Full-time office-based role in Delhi.
- Monday to Friday working.
- Additional hours may be required closer to exhibition dates.
- Reporting to the Visitor Promotion Manager.
- Collaborative team environment with clear goals and support.
Why Join Us?
- Work on some of India's leading trade exhibitions and conferences.
- Interact with senior business leaders and industry professionals.
- Gain exposure to business networking, stakeholder management, and event operations
- Opportunity to grow within the exhibitions and events industry.
Pay: ₹18,000.00 - ₹25,000.00 per month
Work Location: In person
