Shaadi.com is looking for a sharp, culturally fluent and user-oriented creative leader to own the brand’s creative and content agenda.
This role sits at the intersection of brand strategy, creative development, social media, content, consumer insight and campaign execution . The mandate is to make Shaadi.com more resonant, more memorable and more effective with today’s marriage-ready audience, especially young women and their families.
We are not looking for someone who only manages social media calendars or coordinates with agencies. We are looking for someone who can find powerful consumer insights, turn them into campaigns and content, and build a distinctive creative voice for one of India’s most iconic consumer internet brands.
Key Responsibilities Brand & Creative Strategy
Own the creative expression of the Shaadi.com brand across campaigns, social, digital content, on-ground and brand assets.
Translate brand positioning into sharp creative platforms, campaign ideas and content franchises.
Build and maintain the brand voice, tone, messaging pillars and creative guardrails.
Partner with the Marketing Lead to shape Shaadi.com’s long-term brand narrative.
Campaign Development
Lead creative development for brand campaigns across digital, video, social, influencer and mainline formats.
Write and evaluate creative briefs, scripts, concepts, hooks, campaign lines and storyboards.
Work closely with agencies, production partners and internal teams to deliver high-quality campaigns.
Ensure every campaign has a clear consumer insight, business objective and distribution logic and is aligned with the defined long-term direction of the brand.
Social & Content Leadership
Own Shaadi.com’s social media and content strategy across key platforms.
Build scalable content formats that drive reach, engagement, relevance and consideration.
Lead content around modern marriage, choice, compatibility, family, trust, success stories and relationship culture.
Develop creator and influencer-led ideas that feel native, not forced.
Mine data and publish annual studies and rankings to make a brand a voice of the youth and a key trend spotter.
Consumer Insight & Cultural Relevance
Stay deeply connected to the evolving mindset of India’s marriage-ready audience. Track social trends, category conversations, pop culture and competitor narratives.
Use consumer research, platform data, customer conversations and social listening to generate actionable insights.
Convert these insights into brand campaigns, content ideas and sharper messaging.
Creative Performance & Business Impact
Work with performance, product and analytics teams to understand what creative is driving action.
Track effectiveness across campaign recall, engagement, traffic, registrations, lead quality and conversion signals.
Build a creative testing and learning loop.
Push the brand beyond vanity metrics into measurable marketing impact.
Leverage AI for reducing creative costs and improving efficiency by an order of magnitude.
Team & Partner Management
Manage agencies, creators, freelancers, production partners and internal content/design resources.
Raise the quality bar for all creative output.
Build processes for faster ideation, sharper briefs, better feedback and stronger execution.
Mentor junior content, social and creative team members.
Ideal Candidate Profile Experience
8–12 years of experience across brand, creative strategy, content, social media or consumer marketing.
Experience with consumer brands, digital-first brands, marketplaces, internet platforms, D2C or youth/family-facing categories.
Mix of brand-side and agency experience is a plus.
Strong track record of building campaigns or content properties that moved brand or business metrics.
Skills
Strong consumer insight ability.
Excellent creative judgment.
Sharp understanding of social platforms and digital culture.
Ability to write or judge scripts, hooks, captions, campaign lines and content ideas.
Strong briefing and agency management skills.
Comfortable with data, performance feedback and business metrics.
Strong taste, but not precious about ideas.
Can balance progressive youth appeal with family-safe brand communication.
Personality
