Digital Marketing Manager

Job details

Roles & Responsibilities

 Plan, execute, and optimize email marketing campaigns across multiple regions

 Manage inbound lead generation activities and coordinate with inside sales teams for lead

follow-ups

 Create engaging marketing content including emails, landing pages, blogs, newsletters,

and campaign assets

 Handle and monitor social media platforms such as LinkedIn, Twitter, and other

professional channels

 Execute 360-degree marketing campaigns to improve brand visibility and lead conversion

 Track campaign performance, generate reports, and analyze marketing metrics

 Conduct market research and competitor analysis to identify new opportunities

 Support SEO activities and paid marketing campaigns including Google Ads and

LinkedIn Ads

 Maintain and manage CRM and lead management tools effectively

 Coordinate with internal stakeholders for campaign execution and project delivery

 Prepare marketing reports, presentations, and dashboards using MS Excel and

PowerPoint

Required Skills

 Minimum 4 years of experience in marketing, preferably in B2B IT services or IT

consulting companies

 Minimum 1 year of experience in inbound lead generation

 Minimum 1 year of experience in IT services and IT consulting industry

 Minimum 1 year of experience handling 360-degree marketing campaigns

 Strong understanding of email marketing and campaign management

 Excellent content writing and communication skills

 Experience with CRM and lead management tools

 Strong analytical and reporting skills

 Proficiency in MS Excel and PowerPoint

 Ability to work independently and manage multiple campaigns simultaneously

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

Work Location: Hybrid remote in Chennai, Tamil Nadu