Qualification
- Bachelor's degree in Marketing, Business Administration, Hospitality, or a related field (preferred).
- Minimum 1 year of experience in Marketing or the Hospitality/F&B industry. Freshers are not eligible.
- Good command of English and Hindi (written and verbal).
- Working knowledge of AI tools, WhatsApp Business, Google Business Profile (GMB), Canva, MS Excel, and social media platforms.
Required Skills
- Excellent communication and customer relationship management skills.
- Strong understanding of digital and offline marketing.
- Proficiency in Canva or other basic graphic design tools (Photoshop is an added advantage).
- Knowledge of AI tools such as ChatGPT and AI-powered review management tools.
- Good analytical skills with hands-on experience in MS Excel (Pivot Tables, Charts, Basic Formulas, Growth Analysis).
- Creative mindset with a strong sense of design and colour combinations.
- Knowledge of social media trends, reels, captions, hashtags, and audience engagement.
- Strong problem-solving, multitasking, and time management skills.
Key Responsibilities
Customer Feedback & Reputation Management
- Respond to Google reviews using AI tools while maintaining a professional brand tone.
- Monitor ratings and customer feedback across PetPooja, WhatsApp, email, and other platforms.
- Escalate customer complaints to the concerned department and ensure timely resolution.
- Communicate with dissatisfied guests until proper issue closure.
- Maintain and update the Guest Recovery Tracker.
Sales Analysis & Reporting
- Review Daily Sales Reports (DSR).
- Prepare weekly and monthly sales performance reports.
- Analyze customer feedback and sales trends.
- Identify slow-selling, high-profit, and low-profit menu items.
- Recommend offers, combos, upselling opportunities, and menu improvements.
- Monitor marketing ROI and prepare weekly/monthly reports for management.
Digital Marketing
- Manage Instagram, Facebook, YouTube, Google Business Profile, and WhatsApp Business.
- Plan and publish regular posts, reels, stories, and engagement content.
- Execute WhatsApp marketing campaigns and maintain customer databases (Name, Contact Number, Birthday, Anniversary, etc.).
- Ensure consistent online brand presence across all digital platforms.
Graphic Designing & Content Creation
- Design festival creatives, promotional posters, menu flyers, standees, QR displays, banners, and event materials.
- Create marketing content for offers, campaigns, and special occasions.
- Develop staff training materials including posters and short educational videos.
Marketing Campaigns
- Plan and execute seasonal and festival campaigns such as Diwali, Holi, Navratri, New Year, Valentine's Day, Monsoon, Christmas, etc.
- Organize and promote events including karaoke nights, live music, and special celebrations.
- Coordinate food photoshoots and basic in-house photography.
- Capture event photos/videos and publish them promptly on social media.
Offline Marketing
- Plan and execute local marketing activities including pamphlet distribution, standees, promotional events, and branding activities.
- Coordinate with singers, performers, keychain makers, and other promotional vendors.
- Ensure all marketing materials are updated and displayed properly.
Business Development & Partnerships
- Build partnerships with nearby gyms, salons, colleges, hostels, offices, and local businesses.
- Develop lunch package tie-ups with corporate offices and institutions.
- Coordinate with marketing agencies, influencers, designers, photographers, and other external vendors as the single point of contact.
Competitor Analysis
- Monitor competitor pricing, promotions, offers, and marketing activities.
- Suggest marketing improvements based on competitor analysis and market trends.
Internal Coordination
- Coordinate with kitchen, service, operations, and management teams for promotional activities.
- Prepare and maintain a monthly marketing calendar.
- Submit weekly and monthly performance reports to management.
- Maintain and utilize customer databases effectively for marketing campaigns and customer retention.
Key Performance Indicators (KPIs)
- Improvement in Google, Zomato ratings.
- Customer complaint resolution and guest recovery success rate.
- Growth in sales through marketing campaigns.
- Social media engagement and follower growth.
- Marketing ROI and campaign effectiveness.
- Increase in repeat customers through WhatsApp and CRM activities.
- Timely completion of reports and marketing calendar.
- Successful execution of promotional events and seasonal campaigns.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Application Question(s):
- Current Salary in hand?
- Salary Expectation?
- Are you comfortable visiting nearby businesses for marketing tie-ups and promotions?
- Are you proficient in Canva?
- Do you have experience managing social media accounts?
Experience:
- Marketing: 1 year (Required)
Work Location: In person
