- Plan, execute, and optimize paid campaigns (Google Ads, Meta Ads) to drive website traffic and sales
- Focus on improving website conversion rate (CRO) and reducing cart abandonment
- Manage end-to-end funnel: Ad → Landing Page → Website → Checkout → Purchase
- Analyze website behavior using tools like Google Analytics, heatmaps, and session recordings
- Work closely with the website/tech team to improve page speed, UX, and checkout flow
- Optimize product pages (images, content, pricing visibility) for better conversions
- Run retargeting campaigns to recover abandoned users
- Conduct A/B testing on landing pages, product pages, and checkout process
- Ensure proper tracking setup (pixels, events, conversions)
- Monitor and improve ROAS, CAC, and conversion rate
- Identify opportunities to scale revenue through performance channels
Pay: ₹50,000.00 - ₹100,000.00 per month
Work Location: In person
