● Visit all 75 assigned stores every month — minimum frequency per chain as per KAM instruction
● Install and maintain correct Dermatouch planogram at shelf — brand block, hero SKU placement, shelf talkers, wobblers, header cards
● Install CTU (Counter Top Units), FSUs (Free Standing Units), and gondola end materials as per deployment plan
● Conduct shelf share audit at every visit — count and record Dermatouch facing share vs top 3 competitors
● Photograph shelf after every visit — submit photos with daily visit report via WhatsApp to KAM
● Flag OOS SKUs same day — never leave a store without reporting a stockout to KAM and entering into tracker
● Conduct brief (5-minute) product awareness chat with 1–2 store staff per visit — focus on top 3 hero SKUs
● Report any competitor new display, new planogram, or brand displacement immediately to KAM
● Ensure brand materials are fresh, undamaged, and correctly placed — replace damaged POSM on every visit
● Submit weekly store visit report to KAM every Friday by 6pm — all photos, OOS list, shelf share data
● Coordinate with KAE on replenishment gaps — if store is OOS and KAE has already been notified, follow up on status
● Support festive display installation (Oct–Nov) in assigned stores — gondola end, seasonal POSM, sampling event setup
KPI SCORECARD
KPI
Target
Planogram compliance
≥90% of assigned stores correctly planogrammed
POSM installation
100% of allocated stores — sign-off sheet per store
Shelf share (skincare / pharma beauty section)
≥25% facing share at every visit
OOS flag speed
Same day — within 4 hours of identifying OOS
Store staff awareness
≥80% of briefed staff can name top 3 SKUs correctly
Weekly visit report submission
100% on time — every Friday by 6pm
Store visit completion
100% of 75 assigned stores every month
Photo documentation
Minimum 2 shelf photos per store per visit submitted
REQUIRED SKILLS
● Strong eye for brand presentation, shelf aesthetics, and planogram execution
● Prior experience in FMCG, pharmacy, or beauty retail merchandising preferred
● Comfortable with high-frequency field work — 8–10 store visits per day consistently
● Good photography skills on mobile — shelf photographs are a key deliverable
● Basic MS Excel and WhatsApp reporting discipline
● Familiarity with pharma retail / pharmacy store environment
● Physically fit, self-motivated, and comfortable with travel within city/region
PREFERRED / GOOD TO HAVE
● Prior VM or field sales experience with a beauty/skincare brand (OTC or derma cosmetics)
● Existing familiarity with assigned chain stores (Apollo, H&G, Guardian, Reliance, Medplus, Noble, Medkart)
● Basic product knowledge of skincare actives — can answer simple shopper/staff questions
● Two-wheeler (for local coverage in suburban or multi-zone cities)
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
- Commuter assistance
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
Work Location: In person
