Post: Search Visibility Executive (SEO Executive)
Dept: Marketing Department
Experience: 3+ Years
Location: Thaltej - Shilaj Road, Ahmedabad
Job Type: Full-time
About the Role
We are looking for a results-driven Search Visibility Executive (ASO, SEO & AEO/GEO) to enhance our app visibility, website rankings, and AI search presence. The ideal candidate should be passionate about digital marketing, search optimisation, analytics, and emerging AI-driven search technologies.
Key Responsibilities
ASO (App Store Optimisation)
- Conduct keyword research and competitor analysis for Google Play Store and Apple App Store.
- Optimise app listings, including titles, descriptions, screenshots, videos, and metadata to improve visibility and conversion rates.
- Develop and execute ASO strategies to improve app rankings, organic downloads, and user acquisition.
- Monitor app performance metrics, keyword rankings, and conversion rates.
SEO (Search Engine Optimisation)
- Plan, execute, and optimise on-page and off-page SEO strategies.
- Perform keyword research, content gap analysis, and competitor benchmarking.
- Optimise website content, meta tags, internal linking, and technical SEO elements.
- Implement link-building and digital PR strategies to improve domain authority.
- Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools.
- Track and improve Core Web Vitals, page speed, crawlability, and indexing performance.
AEO (Answer Engine Optimisation)
- Optimise content to appear in featured snippets, People Also Ask (PAA), voice search results, and AI-generated answer boxes.
- Structure content using FAQs, schema markup, and entity-based optimisation techniques.
- Create and optimise content that directly answers user intent and conversational search queries.
- Monitor visibility across AI-powered search experiences and answer engines.
GEO (Generative Engine Optimisation)
- Optimise content for AI-powered platforms such as ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
- Develop content strategies that improve brand mentions, citations, and authority in generative AI responses.
- Implement structured data, entity optimisation, topical authority, and semantic SEO best practices.
- Analyse how AI search engines interpret, summarise, and cite website content.
- Track and report AI search visibility, referral traffic, brand citations, and generative search performance.
- Collaborate with content teams to create AI-friendly, authoritative, and citation-worthy content.
Analytics & Reporting
- Track, analyse, and report ASO, SEO, AEO, and GEO performance metrics.
- Prepare monthly performance reports and actionable recommendations.
- Monitor industry trends, algorithm updates, AI search developments, and emerging optimisation opportunities.
- Collaborate with content, design, product, and development teams to improve digital presence and search visibility.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Business, IT, or a related field.
- Minimum 2 years of hands-on experience in ASO and SEO.
- Understanding of AEO, GEO, AI Search Optimisation, and Semantic SEO concepts.
- Experience with Google Analytics 4 (GA4), Google Search Console, SEMrush, Ahrefs, Screaming Frog, App Store Connect, and Google Play Console.
- Knowledge of schema markup, structured data, entity SEO, topical authority, and content optimisation frameworks.
- Familiarity with AI-powered search platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
- Strong analytical, problem-solving, communication, and reporting skills.
- Ability to interpret data and make optimisation recommendations based on insights.
Preferred Skills
- Experience with Content Marketing and Digital PR.
- Knowledge of Core Web Vitals and Technical SEO.
- Familiarity with prompt engineering and AI-assisted content optimisation tools.
- Understanding of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles.
- Experience working with SaaS, Mobile Apps, FinTech.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
