Position- Digital Marketing Specialist
Exp- 3-4 yrs
Location- Bengaluru
Notice Period- Immediate- 15 Days
Skills- B2B SaaS marketing, Enterprise technology sales cycles, Marketing to US/North American audiences, content writing skills, AI tools , SaaS/software solution, Generate leads through LinkedIn, email marketing, webinars, SEO, paid
campaigns, and content marketing
About the Role:
We are looking for a Digital Marketing Specialist with proven experience in B2B SaaS/IT services marketing for US/North American markets.
This role requires someone who understands modern SaaS growth strategies including demand generation, lead nurturing, webinar marketing, solution discovery, product-led growth, and AIdriven marketing automation.
Key Responsibilities:
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Generate qualified leads through LinkedIn, email marketing, webinars, SEO, paid
campaigns, and content marketing
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Execute B2B demand generation campaigns targeting US/North American markets
plan and execute webinar campaigns and virtual events
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Create marketing content including landing pages, case studies, blogs, email campaigns, and sales collaterals.
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Build and manage lead nurturing workflows and marketing automation campaigns.
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Support SaaS product marketing, solution positioning, and go-to-market initiatives
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Exposure to product-led growth (PLG) and account-based marketing (ABM)
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Work closely with sales teams to improve pipeline generation and lead conversion.
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Leverage AI tools and automation platforms to scale marketing operations
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Track campaign performance, analytics, and ROI metrics
Mandatory Requirements:
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3–4 years of digital marketing experience in a Software, SaaS, or IT Services company.
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Strong understanding of B2B SaaS marketing and enterprise technology sales cycles.
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Experience marketing to US/North American audiences.
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Good understanding of SaaS/software solution discovery and customer journeys.
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Experience using AI tools for marketing automation.
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Excellent communication and content writing skills.
