SEO Specialist
(SEO + GEO + AI Search Optimization)
SEO Specialist (SEO, GEO & AI Search Optimization)
Job Summary
We are looking for an experienced SEO Specialist to drive organic growth across traditional search engines and emerging AI-powered search platforms. The candidate will be responsible for SEO, GEO (Generative Engine Optimization), content optimization, technical SEO, AI search visibility, and performance tracking to maximize online presence and lead generation.
Key ResponsibilitiesSEO & Organic Growth
- Conduct keyword research and competitor analysis.
- Improve website rankings on Google and other search engines.
- Optimize on-page SEO elements including titles, meta descriptions, headings, schema, and internal linking.
- Perform regular SEO audits and implement recommendations.
- Monitor organic traffic, rankings, and conversions.
GEO (Generative Engine Optimization)
- Optimize content for AI search engines and AI assistants such as OpenAI ChatGPT, Google Gemini, and Microsoft Copilot.
- Create authoritative content that increases visibility in AI-generated responses.
- Structure content using FAQs, schema markup, and entity-based optimization.
- Monitor brand mentions and citations across AI platforms.
- Develop strategies to improve inclusion in AI search results and answer engines.
Technical SEO
- Manage website crawlability, indexing, XML sitemaps, robots.txt, and structured data.
- Improve Core Web Vitals and website performance.
- Identify and resolve technical SEO issues.
- Collaborate with developers on SEO implementation.
Content & AI Optimization
- Develop SEO and GEO content strategies.
- Create content briefs using AI and SEO research tools.
- Optimize content for search intent and conversational queries.
- Use AI tools to improve content production workflows while maintaining quality standards.
- Ensure E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) compliance.
Off-Page SEO & Digital Authority
- Execute high-quality link-building campaigns.
- Build brand authority through digital PR and citation strategies.
- Monitor backlink quality and competitor link profiles.
- Increase online brand mentions and authority signals.
Analytics & Reporting
- Track KPIs using Google Analytics, Search Console, Ahrefs, SEMrush, and AI visibility tools.
- Prepare weekly and monthly SEO/GEO performance reports.
- Monitor AI search visibility and brand presence.
- Provide recommendations based on data and market trends.
Required Skills
- Strong understanding of SEO and search engine algorithms.
- Knowledge of GEO (Generative Engine Optimization).
- Experience with AI search optimization techniques.
- Expertise in keyword research and content optimization.
- Knowledge of schema markup and structured data.
- Familiarity with Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and AI content tools.
- Basic understanding of HTML, CSS, and website architecture.
- Strong analytical and reporting skills.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
