Key Responsibilities
- Develop and execute social media strategies aligned with business and marketing goals.
- Manage social media platforms such as Instagram, Facebook, LinkedIn, YouTube etc.
- Create and manage a monthly social media content calendar.
- Plan, create, and coordinate engaging posts, reels, stories, carousels, and short-form videos.
- Write creative captions, post copy, hooks, and CTAs.
- Schedule and publish content consistently across platforms.
- Monitor social media trends, viral content, hashtags, and competitor activities.
- Coordinate with graphic designers, video editors, and marketing teams for content production.
- Maintain consistent brand voice, visual identity, and communication across platforms.
- Track social media performance and prepare basic reports on reach, engagement, followers, views, and conversions.
- Analyze performance and suggest improvements to the content strategy.
- Stay updated with Instagram/Reels trends, social media algorithms, AI content tools, and emerging platforms.
- Engage with the audience through comments, messages, and relevant interactions.
Required Skills
- 1–3 years of experience in Social Media Management/Marketing.
- Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
- Good knowledge of content creation and social media strategy.
- Excellent creative writing and communication skills.
- Understanding of reels, short-form video content, hashtags, trends, and engagement strategies.
- Basic knowledge of Canva, Photoshop, or similar design tools is an advantage.
- Familiarity with AI tools for content creation is a plus.
- Ability to manage multiple social media accounts and meet deadlines.
- Creative mindset with an understanding of current digital trends.
Pay: ₹12,000.00 - ₹30,000.00 per month
Benefits:
Ability to commute/relocate:
- Vadodara, Gujarat (Vadodara): Reliably commute or planning to relocate before starting work (Required)
Education:
Experience:
- Social media management: 1 year (Preferred)
Work Location: In person
