Job Description — SEO / Google Business Profile Expert
Company: Chutkee Lifestyle Services Private Limited
Brand: Chutkee.com
Job Title: SEO & Google Business Profile (GMB) Expert
Experience: 1–4 Years
Employment Type: Full-Time
Location: Gurugram, Haryana / On-site
Salary: ₹20,000 – ₹40,000 per month (based on experience & expertise)
About Chutkee
Chutkee is a growing lifestyle and local services platform that helps customers discover and book verified spas and wellness services. We are building a strong digital presence across Google Search, Google Maps and other local discovery channels.
Job Summary
We are looking for an experienced SEO / Google Business Profile Expert who can improve Chutkee's organic visibility and local search presence.
The ideal candidate should have hands-on experience in Google Business Profile (GMB), Local SEO, Google Maps ranking, keyword research, on-page SEO, citations, backlinks, competitor analysis and Google Search Console/GA4.
Key Responsibilities
Google Business Profile / Local SEO
- Create, optimize and manage Google Business Profiles.
- Improve Google Maps and Local Pack rankings.
- Optimize business categories, services, descriptions, attributes, photos and posts.
- Develop strategies to increase calls, website visits, direction requests and bookings.
- Manage and improve local citations and business listings.
- Monitor and resolve Google Business Profile issues, suspensions and verification-related problems.
- Develop location-based SEO strategies for different cities and areas.
SEO
- Conduct comprehensive keyword research for spa, massage, salon and wellness-related searches.
- Identify high-intent keywords such as “spa near me,” “best spa in Gurgaon,” “massage near me,” etc.
- Perform on-page SEO for Chutkee.com.
- Optimize page titles, meta descriptions, headings, URLs, internal linking and content.
- Identify technical SEO issues and coordinate with the development team for fixes.
- Develop location pages and service pages for SEO growth.
- Conduct competitor SEO analysis.
- Build a high-quality backlink and digital PR strategy.
- Improve website authority and organic traffic.
Content & Growth
- Create SEO content strategies around local search demand.
- Identify new keywords and content opportunities.
- Optimize existing website content for search intent.
- Coordinate with content writers for blogs, landing pages and location pages.
- Develop strategies to rank Chutkee for multiple cities and service categories.
Analytics & Reporting
- Monitor rankings, organic traffic and conversions.
- Track Google Search Console and Google Analytics/GA4 data.
- Monitor Google Maps/GBP performance.
- Prepare weekly and monthly SEO performance reports.
- Track competitors and identify opportunities for improvement.
- Measure SEO performance based on traffic, leads, calls, bookings and conversions, not only rankings.
Required Skills
- Strong knowledge of Local SEO
- Google Business Profile expertise
- Google Maps ranking knowledge
- Keyword research
- On-page & technical SEO
- Off-page SEO & link building
- Google Search Console
- Google Analytics / GA4
- Google Keyword Planner
- Google Business Profile Insights
- SEO tools such as Ahrefs, SEMrush, Ubersuggest, Screaming Frog, etc.
- Local citation management
- Competitor analysis
- Basic understanding of HTML and website structure
Preferred Experience
Candidates with experience in the following industries will be preferred:
- Spa & Wellness
- Salon & Beauty
- Healthcare
- Hospitality
- Local Services
- Marketplace / Aggregator platforms
- E-commerce
- Multi-location businesses
Key Performance Indicators (KPIs)
The selected candidate will be responsible for measurable growth in:
- Google Maps rankings
- Google Search rankings
- Organic website traffic
- Local keyword rankings
- Google Business Profile visibility
- Calls and enquiries
- Website visits
- Booking-related leads
- Number of ranking keywords
- Quality backlinks
- Local search impressions
Who We're Looking For
We are looking for someone who is result-oriented and execution-focused, not someone who only prepares SEO reports.
You should be able to:
Research → Plan → Execute → Monitor → Improve → Generate Results
Experience in taking a local business from low visibility to strong Google Search/Maps presence will be a major advantage.
Education
- Bachelor's degree in Marketing, Digital Marketing, Computer Science, or related field preferred.
- Relevant SEO certifications are an advantage but practical experience is more important.
What Chutkee Offers
- Opportunity to work with a growing Indian startup.
- Direct involvement in building Chutkee's digital growth strategy.
- Opportunity to work on Local SEO, Google Maps and multi-location SEO at scale.
- Performance-based growth opportunities.
- Collaborative and entrepreneurial work environment.
How to Apply
Interested candidates can share their CV along with examples of websites/Google Business Profiles they have ranked, including previous SEO results, at the time of application.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
