Job Summary
We are looking for an experienced and result-oriented General Manager – Sales to lead and expand the company’s sales operations across domestic markets. The candidate will be responsible for achieving revenue targets, strengthening the dealer and distributor network, developing new business opportunities, and leading the sales team.
The ideal candidate should have strong experience in optical lenses, ophthalmic products, optical retail, eyewear, or a related industry, with a proven track record in sales leadership and channel development.
Key Responsibilities
- Develop and implement the overall sales strategy to achieve business and revenue targets.
- Lead and manage the sales team across assigned territories.
- Build, manage, and expand the dealer, distributor, optical retailer, and institutional network.
- Identify and develop new markets and business opportunities.
- Strengthen relationships with optical shops, eye hospitals, optometrists, ophthalmologists, and key accounts.
- Monitor sales performance, territory-wise targets, collections, and profitability.
- Develop effective schemes, promotions, and channel strategies in coordination with management.
- Conduct regular market visits and monitor competitor activities, pricing, products, and market trends.
- Work closely with production and operations teams to ensure product availability and timely delivery.
- Ensure effective sales forecasting and inventory planning.
- Manage key customer relationships and resolve escalated customer issues.
- Drive customer acquisition and retention initiatives.
- Prepare regular sales reports, forecasts, and MIS for management review.
- Recruit, train, motivate, and evaluate the sales team.
- Establish clear KPIs and performance standards for the sales function.
- Ensure adherence to company pricing, credit, collection, and sales policies.
Desired Candidate Profile
- 12–18 years of relevant sales experience, with at least 5 years in a managerial/senior sales leadership role.
- Experience in optical lenses / ophthalmic products / eyewear / optical retail is highly preferred.
- Strong understanding of dealer/distributor and channel sales.
- Proven experience in achieving aggressive sales targets and expanding market presence.
- Strong negotiation, communication, presentation, and leadership skills.
- Ability to manage a geographically distributed sales team.
- Strong commercial understanding, analytical ability, and business acumen.
- Willingness to travel extensively for market development and customer visits.
Work Location: In person
