Digital Marketing Executive
Location: Ahmedabad (On-site)
Experience: 2 to 4 Years
Shift Timing: 6:00 PM – 3:00 AM
Job Summary
We are looking for a skilled and result-oriented Digital Marketing Executive with 2 to 4 years of hands-on experience in digital marketing. The ideal candidate should have practical knowledge of SEO, advanced social media marketing, analytics, content marketing, and outreach.
The candidate will be responsible for executing digital marketing campaigns, monitoring performance, identifying growth opportunities, and supporting the development of strategies that improve online visibility, traffic, engagement, and lead generation for international clients.
Roles & Responsibilities
- Execute digital marketing strategies aligned with business and client objectives.
- Execute digital marketing strategies aligned with business and client objectives.
· Manage and optimize SEO activities, including keyword research, on-page optimization, technical SEO, content optimization, and link building.
· Plan, execute, and monitor comprehensive social media campaigns across platforms like Facebook, Instagram, YouTube, X (Twitter), and LinkedIn.
· Monitor social media performance, engagement rates, reach, impressions, follower growth, conversions, and other key performance metrics.
· Conduct keyword research, competitor analysis, and market research to identify new growth opportunities.
· Manage day-to-day social media activities, including content planning, scheduling, community engagement, and performance tracking.
· Coordinate with content and creative teams to develop SEO-friendly and highly engaging social media content.
· Assist in developing and executing organic lead generation campaigns across multiple digital channels.
· Conduct outreach and support link-building and digital PR activities.
· Track website and campaign performance using GA4, Google Search Console, SEMrush, Ahrefs, and Looker Studio.
· Prepare regular performance reports and provide actionable insights based on campaign data.
· Identify campaign and website performance issues and recommend optimization strategies.
· Monitor competitors, industry trends, search engine algorithm updates, and emerging social media practices.
· Utilize AI-powered marketing tools for content ideation, research, campaign optimization, automation, and data analysis.
· Work closely with SEO, content, design, development, and sales teams to execute marketing initiatives.
· Manage multiple campaigns and projects simultaneously while meeting deadlines.
· Maintain accurate records of campaign performance, activities, and results.
· Support senior team members in developing digital marketing strategies and client presentations.
· Stay updated with the latest trends, tools, platforms, and best practices in digital and social media marketing.
Requirements
- 2 to 4 years of hands-on experience in Digital Marketing.
· Strong working knowledge of SEO, Social Media Strategy, Community Management, and Content Marketing.
· Experience with Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and Looker Studio.
· Understanding of core social media metrics such as engagement rate, reach, impressions, follower growth, and conversion rate.
· Good knowledge of keyword research, competitor analysis, on-page SEO, link building, and content optimization.
· Experience working with multiple digital marketing channels and campaigns.
· Good analytical and problem-solving skills with the ability to interpret campaign and social data.
· Strong written and verbal communication skills.
· Ability to work with cross-functional teams and manage multiple projects.
· Good understanding of lead generation and conversion optimization.
· Familiarity with AI tools for marketing, content creation, research, and automation.
· Experience working with international/US/UK clients will be an added advantage.
· Agency experience will be preferred.
Pay: ₹300,000.00 - ₹500,000.00 per year
Work Location: In person
