.Job Summary
The Marketing Manager is responsible for planning, executing, and monitoring all marketing, branding, promotional, and admission-generation activities of IANA Education Pvt. Ltd. The role focuses on increasing student enquiries, strengthening institutional partnerships, enhancing brand visibility, generating admissions, and ensuring successful execution of all marketing campaigns and educational events.
The Marketing Manager will lead the marketing team, coordinate with universities, schools, colleges, digital agencies, and internal departments to achieve the organization's business objectives.
Key Responsibilities1. Marketing Strategy & Planning
- Develop annual and quarterly marketing plans.
- Create admission marketing strategies for universities and institutions.
- Design city-wise and state-wise promotional campaigns.
- Plan marketing budgets and ensure optimum utilization.
- Monitor campaign effectiveness and improve ROI.
2. Brand Development
- Strengthen the IANA Education brand across Odisha and other target markets.
- Maintain consistency in all branding and communication.
- Develop innovative promotional ideas.
- Enhance the company's visibility among students, parents, schools, colleges, and universities.
3. Student Admission Campaigns
- Plan and execute admission campaigns.
- Generate quality student leads.
- Increase enquiry-to-admission conversion.
- Coordinate admission counselling campaigns.
- Monitor admission targets of partner universities.
4. Event Management
Responsible for planning and execution of:
- Know Your B-School Management Fair
- Know Your Career Education Fair
- MBA Workshops
- Mentors Meet
- Career Guidance Seminars
- School & College Outreach Programs
- Education Exhibitions
- University Promotional Events
School & College Relations
- Develop strong relationships with schools, colleges, coaching institutes, and educational consultants.
- Conduct Principals' Meet and Teachers' Meet.
- Organize career counselling sessions.
- Increase institutional collaborations.
Required SkillsMarketing Skills
- Strategic Marketing
- Brand Management
- Campaign Planning
- Lead Generation
- Business Development
- Sales & Marketing
- Market Research
Personal Attributes
- Professional appearance
- Positive attitude
- Self-motivated
- Result-oriented
- Creative thinker
- Excellent interpersonal skills
- Strong leadership ability
- Ability to work under pressure
- Willingness to travel extensively
- High level of integrity and accountability
Career Growth
A successful Marketing Manager may progress to:
- Senior Marketing Manager
- Regional Marketing Head
- General Manager – Marketing
- Business Development Head
- Director – Marketing & Admissions
based on performance, leadership, and contribution to the organization's growth.
Objective of the Position
The primary objective of the Marketing Manager is to strengthen the IANA Education brand, generate high-quality student admissions, expand institutional partnerships, successfully execute educational events, increase business revenue, and contribute strategically to the long-term growth and leadership of IANA Education Pvt. Ltd. in the education sector.
Job Type: Full-time
Pay: ₹15,000.00 - ₹22,000.00 per month
Benefits:
Work Location: In person
