Key Responsibilities
- Develop authoritative, engaging, and technically accurate content covering software development, AI and emerging technologies, SaaS solutions, CRM platforms, game development, and gaming-related products and services.
- Create content strategies that support SEO, AEO, and GEO objectives, increasing visibility across traditional search engines and AI-driven discovery platforms such as Google AI Overviews, ChatGPT, Gemini, Perplexity, and Claude.
- Produce research-intensive content that demonstrates strong E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and establishes the brand as a credible voice within the technology industry.
- Build content frameworks based on search intent, semantic relationships, topic clusters, entities, and internal linking to strengthen topical relevance and organic search performance.
- Develop answer-focused content designed to improve opportunities for Featured Snippets, People Also Ask results, voice search, and AI-generated search responses.
- Perform detailed keyword research, competitor analysis, SERP research, content-gap analysis, and AI-search analysis to identify opportunities for improving rankings, organic traffic, engagement, and qualified lead generation.
- Partner closely with SEO professionals, subject-matter experts, product managers, developers, and marketing teams to translate complex technical concepts into clear, valuable, and audience-focused content.
- Use AI and LLM-based tools strategically for research, brainstorming, content development, optimization, and editorial refinement while maintaining factual accuracy, originality, brand consistency, and human oversight.
- Monitor developments in SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Search, LLM optimization, content marketing, and search-engine algorithm changes, and adapt content strategies accordingly.
- Analyze content performance and continuously refine content based on search visibility, user engagement, conversions, and evolving search behavior.
- Maintain high editorial standards across all content, ensuring technical concepts are well-researched, clearly communicated, and aligned with business and marketing objectives.
Desired Skills & Experience
- Proven experience creating content for technology, software, SaaS, AI, gaming, or other technically complex industries.
- Strong understanding of technical SEO, semantic SEO, AEO, GEO, entity optimization, search intent, and AI-powered search.
- Demonstrated ability to develop content strategies and produce articles/pages that compete for high-value and competitive technology-related search terms.
- Experience working with AI/LLM tools for content research and optimization, with a strong focus on fact-checking, originality, and editorial quality.
- Strong research, analytical, storytelling, and technical communication skills.
- Ability to simplify complex technical subjects without compromising accuracy or business relevance.
- Understanding of how content contributes to organic traffic, brand authority, lead generation, and overall digital marketing performance.
- Strong awareness of the rapidly evolving relationship between traditional search, AI search engines, answer engines, and generative AI platforms.
Pay: ₹1,000,000.00 - ₹1,300,000.00 per year
Benefits:
- Food provided
- Health insurance
- Provident Fund
Work Location: In person
