Cureveda is seeking a talented and dynamic Copywriter to join our marketing team. The ideal candidate will be well-versed in direct-to-consumer (D2C) copywriting, with a focus on creating engaging and persuasive content for performance ads, social media, WhatsApp, and email campaigns. The role requires expertise in short-form copywriting to effectively communicate our brand message and drive customer engagement.
Responsibilities:
1. Create Compelling Performance Ad Content:
- Develop impactful copy for online advertising campaigns across various platforms.
- Craft attention-grabbing headlines and concise ad copy to drive click-through rates and conversions.
- Collaborate with the design team to ensure a cohesive and visually appealing ad experience.
- Script-writing for influencers to help run high-performing meta ads via these videos.
2. Social Media Content Creation:
- Generate engaging and shareable content for social media platforms (Instagram, Youtube, Twitter, etc.).
- Adapt messaging to suit different social media channels and audience preferences.
- Stay updated on social media trends and incorporate them into content strategy.
3. WhatsApp Marketing:
- Develop concise and persuasive content for WhatsApp marketing campaigns.
- Craft messages that resonate with the target audience and drive customer interaction.
- A/B test messaging to optimize for user engagement.
4. Email Marketing Content:
- Create compelling copy for email campaigns, newsletters, and promotional materials.
- Segment email lists and tailor content to different audience segments.
- Work closely with the marketing team to develop effective email marketing strategies.
5. Short Form Copywriting:
- Produce clear and concise short-form copy for various marketing channels.
- Ensure consistency in messaging while adapting to the unique requirements of each platform.
Qualifications
- Bachelor's degree or equivalent experience in copywriting/content writing
- 3+ years' of marketing or copywriting experience
- Excellent written and verbal communication skills
- Highly organized with excellent attention to detail
Note: Candidate must be from Nagpur or ready to relocate to Nagpur.
About Cureveda:
Cureveda is conceptualized to deliver 100% vegetarian, as close to nature, non-prescription formulas driven by innovation & clinical validation. Inheriting a 100 year old legacy in herbal research enables the brand to develop a range especially suited for Indian needs while being globally competitive in safety & performance.
Job Type: Full-time
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Provident Fund
Ability to commute/relocate:
- Nagpur, Maharashtra (Nagpur): Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- What is your current CTC and expected CTC?
Experience:
- Copywriting: 3 years (Required)
- total work: 2 years (Required)
Language:
Work Location: In person
