Job Title: Sr. Marketing Executive
Organization: Mind & Brain Hospital
Department: Marketing & Business Development
Location: Bangalore
Reporting To: HR Manager / Marketing Head
Job Summary
The Sr. Marketing Executive will be responsible for promoting the hospital’s psychiatric and mental health services through direct field activities. The role involves building strong referral networks, increasing patient inflow, and creating awareness about mental health services in the community.
Key Responsibilities
- Conduct regular field visits to hospitals, clinics, general physicians, psychologists, and other healthcare professionals to generate patient referrals.
- Develop and maintain strong relationships with referral partners, NGOs, rehabilitation centers, and community organizations.
- Promote the hospital’s psychiatric, psychological, and rehabilitation services to corporates, schools, colleges, hostels, and residential communities.
- Organize and coordinate mental health awareness programs, camps, seminars, and outreach activities.
- Distribute brochures, pamphlets, and other promotional materials in targeted areas.
- Identify new business opportunities and potential tie-ups to expand the hospital’s reach.
- Collect market intelligence, competitor activities, and feedback from stakeholders.
- Maintain daily activity reports, visit logs, and referral tracking data.
- Ensure professional representation of the hospital brand at all times.
- Coordinate with internal teams for campaign execution and follow-ups.
Required Skills & Competencies
- Excellent communication and interpersonal skills.
- Strong networking and relationship-building ability.
- Good presentation and convincing skills.
- Knowledge of healthcare marketing is an added advantage.
- Ability to work independently and meet targets.
- Willingness to travel extensively within the city.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or any related field.
- MBA in Marketing Healthcare Management is often preferred.
- 3-5 years of experience in marketing.
Pay: ₹15,441.06 - ₹40,079.37 per month
Benefits:
Work Location: In person
