Hi Everyone,
We are currently hiring for the position of Paid Marketing Specialist (Performance Marketing) Executive for our office located in Vashi, Navi Mumbai.
Company Name:- Focalworks Solution Pvt Ltd.
Job Details:
- Minimum 5+ Years in B2B digital marketing experience in IT/Technology industry.
- MBA (Marketing) OR related fields with required experience.
- Proven experience with Paid Ads on Google, Microsoft, LinkedIn and YouTube.
- Analytical mindset and thorough in delivering the ROI for allotted budgets.
- Must have strong efficiency in English language, fluent communication and collaboration skills
Roles and Responsibilities:
· Connect with marketing and sales stakeholders to capture campaign requirements on the basis of geography, industry, ICP and buyer persona.
· Plan, launch, and optimize – brand and lead generation campaigns across Google,
· Microsoft, LinkedIn, YouTube and other 3rd party mediums.
· Frame outline and Connect with content writers, designers and developers to develop landing pages required for paid campaigns.
· Manage end-to-end campaign execution – From keyword research to smart bidding, precise audience targeting to ad setup, creative testing to landing page optimization, analysis to analytics & more.
· Consistently improve the funnel on month to month basis by analyzing, interpreting data and optimizing right parameters to navigate the campaign complexities.
· Deliver and improve core KPIs by lower CPA and higher conversion rate and ROAS on a quarterly basis.
· Implement A/B testing for ad creative, content copy, landing pages, and visual elements to maximize campaign performance.
· Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, LinkedIn Campaign Manager and Looker Studio dashboards.
· Familiarity with other analytical tools Spyfu, SEMrush, Zapier etc will be added advantage.
If interested, kindly share your resume at [email protected] with the details below :-
Total Years of Experience: ___ Years
Relevant Paid Marketing / Performance Marketing Experience: ___ Years
Relevant Technology/IT Industry Experience: ___ Years
Current CTC: ___ LPA
Expected CTC: ___ LPA
Notice Period: ___
Looking forward to your response.
Regards,
Rahul N
Focalworks Solution Pvt Ltd
Pay: ₹1,200,000.00 - ₹2,500,000.00 per year
Work Location: In person
