Job Title: Senior Manager – D2C
Location: HSR Layout, Bangalore
Experience: 5–8 years
Employment Type: Full-time
We’re looking for a strategic and execution-focused Senior Manager – D2C to lead end-to-end growth across our D2C channel. This role will own both e-commerce operations and performance marketing, driving customer acquisition, retention, and revenue.
You will be responsible for managing website performance, paid media, data analytics, and customer lifecycle while ensuring a seamless, high-converting user journey. The ideal candidate combines strong analytical thinking with creativity and a deep understanding of consumer behavior.
-
Manage end-to-end Shopify operations including product listings, collections, pricing, and offers
-
Oversee order fulfillment, inventory sync, RTO reduction, and operational efficiency
-
Ensure smooth website functionality, UX, and conversion optimization
-
Own and scale paid acquisition across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping)
-
Build and execute full-funnel strategies (prospecting, retargeting, retention)
-
Manage budgets, CAC, ROAS, and revenue targets aligned with business goals
-
Launch, monitor, and optimize campaigns for performance and scale
-
Run A/B tests across ads, audiences, creatives, and landing pages
-
Continuously improve targeting, bidding strategies, and funnel performance
-
Track key D2C and marketing metrics (traffic, CVR, CAC, ROAS, LTV, AOV)
-
Build dashboards and share daily/weekly performance insights
-
Ensure accurate tracking via GA4, pixels, and conversion APIs
-
Drive data-backed decision-making across teams
-
Optimize on-site journey and checkout funnel to reduce drop-offs
-
Work closely with CRM to execute retention strategies (WhatsApp, Email, SMS)
-
Improve repeat purchase rate and customer lifetime value
-
Partner with creative, tech, and marketing teams for high-impact campaigns
-
Provide data-backed briefs for ad creatives, landing pages, and PDPs
-
Ensure brand consistency and conversion-focused communication
-
Drive revenue through pricing strategies, bundling, and offer planning
-
Identify new growth levers, channels, and experimentation opportunities
-
Benchmark competitors and stay updated with market trends
-
5–8 years of experience in D2C/e-commerce + performance marketing
-
Strong hands-on experience with Meta Ads and Google Ads
-
Deep understanding of metrics like CAC, ROAS, LTV, MER, and AOV
-
Experience with Shopify, GA4, Google Tag Manager, and CRM tools (Klaviyo or similar)
-
Strong analytical, problem-solving, and decision-making skills
-
Ability to balance data with creativity and consumer understanding
-
Experience in beauty, skincare, or consumer brands
-
Exposure to app marketing, marketplaces, or omnichannel growth
-
Experience leading teams or managing cross-functional stakeholders
-
Competitive salary and benefits
-
High ownership and fast growth environment
-
Opportunity to build and scale a high-impact D2C + growth function
