We are looking for an experienced Senior Google Ads Manager to manage, optimize, and scale paid advertising for our international e-commerce brand.
The ideal candidate will have strong hands-on experience managing Google Ads for Shopify-based international e-commerce websites, with a proven track record of driving revenue, improving ROAS, scaling campaigns, and optimizing the complete paid search funnel.
You will work closely with our e-commerce, SEO, and marketing teams to grow international sales through data-driven Google Ads strategies.
What You'll Do
- Plan, launch, manage, and scale Google Ads campaigns for international e-commerce markets.
- Manage Google Shopping, Performance Max (PMax), Search, Display, Remarketing, and YouTube campaigns.
- Develop campaign structures based on products, categories, markets, customer segments, and business objectives.
- Optimize campaigns for ROAS, revenue, CPA, conversion rate, AOV, and profitability.
- Manage and optimize Google Merchant Center and product feeds.
- Conduct keyword research, search-term analysis, competitor research, and negative keyword optimization.
- Analyze product-level and campaign-level performance to identify scaling opportunities.
- Manage advertising budgets and strategically allocate spend toward high-performing campaigns and products.
- Implement and monitor conversion tracking using Google Ads, GA4, Google Tag Manager, and related tools.
- Analyze customer journeys, landing pages, product pages, and conversion funnels to improve paid traffic performance.
- Work with the SEO team to understand organic traffic, keyword rankings, domain authority, and search visibility and identify opportunities between paid and organic search.
- Monitor international markets, competitors, pricing, products, and customer behavior.
- Prepare regular performance reports and provide actionable insights to management.
- Continuously test and optimize bidding strategies, audiences, creatives, feeds, landing pages, and campaign structures.
- Take ownership of Google Ads growth and contribute directly to overall e-commerce revenue.
Required Qualifications
- 5–7 years of hands-on experience in Google Ads / PPC / Performance Marketing.
- Proven experience managing Google Ads for international e-commerce businesses.
- Mandatory experience working with Shopify-based e-commerce websites.
- Strong hands-on experience with Google Shopping and Performance Max campaigns.
- Experience managing and scaling substantial Google Ads budgets.
- Proven understanding of ROAS, CPA, conversion rate, AOV, revenue, and profitability.
- Experience with Google Merchant Center and product feed optimization.
- Strong proficiency with Google Ads, GA4, Google Search Console, and Google Tag Manager.
- Experience with conversion tracking, remarketing, audience targeting, and bidding strategies.
- Strong analytical and data-driven decision-making skills.
- Understanding of SEO, organic traffic, keyword rankings, domain authority, and search visibility.
- Experience working with established e-commerce websites having significant organic traffic and search presence.
- Experience in fashion, clothing, apparel, lifestyle, or similar e-commerce businesses is highly preferred.
- Ability to independently manage, optimize, and scale Google Ads campaigns.
Good to Have
- Experience managing Google Ads for US, UK, Canada, Australia, or other international markets.
- Experience with Shopify Plus or large-scale Shopify stores.
- Experience with Ahrefs, SEMrush, Looker Studio, and other marketing analytics tools.
- Experience with Google Merchant Center feed rules and feed optimization.
- Understanding of CRO and e-commerce landing page optimization.
- Experience managing high-volume product catalogs.
- Experience working closely with SEO, e-commerce, and creative teams.
- Experience scaling an international fashion or apparel e-commerce brand.
- Experience demonstrating significant revenue growth and ROAS improvement through Google Ads.
Pay: ₹50,000.00 - ₹70,000.00 per month
Application Question(s):
- How many years of hands-on experience do you have with Google Ads?
- Have you managed Google Ads for international Shopify-based e-commerce websites? Please share the brands/markets you worked on.
- What is the highest monthly Google Ads budget you have personally managed?
- Which Google Ads campaigns have you managed hands-on? (Shopping, Performance Max, Search, Display, Remarketing, YouTube, etc.)
- What was the approximate monthly revenue and ROAS generated from the campaigns you managed?
- Have you worked with Google Merchant Center, product feeds, GA4, and conversion tracking? Please describe your experience.
- Have you worked on an e-commerce website with strong organic traffic, SEO visibility, and domain authority? Please share the website/brand and what role you played in improving paid and overall search performance.
Work Location: In person
