To drive data-led decision-making for the Marketing function by integrating and analyzing business, customer, channel, campaign, e-commerce and market data; supporting budget planning, allocation and ROI tracking; generating actionable campaign insights; and preparing CXO-level dashboards and reports that enable performance monitoring, strategic planning and marketing investment optimization.
Team Size: Individual Contributor
Budget: Supports budget working, allocation analysis, spend tracking and ROI reporting for marketing programs
