We are seeking a dynamic and result-oriented Area Sales Manager to drive sales growth and market expansion for our Automotive and Inverter Battery product portfolio. The role involves managing channel partners, developing new markets, achieving revenue targets, and strengthening brand presence across the assigned territory.
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Develop and execute sales strategies to achieve regional sales targets for automotive and inverter batteries
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Appoint, manage, and motivate distributors, dealers, and retailers within the assigned area
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Monitor market trends, competitor activities, and customer feedback to identify growth opportunities
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Ensure effective product placement, visibility, and availability in the market
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Plan and implement promotional activities, dealer schemes, and trade marketing initiatives
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Conduct regular market visits to support channel partners and resolve issues
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Track sales performance, collections, and inventory levels across the region
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Coordinate with marketing, supply chain, and service teams for smooth operations
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Prepare periodic sales reports, forecasts, and MIS for management review
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Ensure timely payment collection and maintain healthy credit control
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Strong understanding of automotive and inverter battery markets
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Excellent negotiation, communication, and relationship-building skills
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Proven ability to manage distributor networks and achieve sales targets
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Strategic thinking with hands-on execution capability
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Good analytical and reporting skills
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Ability to work independently and travel extensively within the territory
Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field
MBA (Sales/Marketing) will be an added advantage
5–10 years (Automotive / Battery / Power Solutions industry preferred)
Automotive Batteries
Inverter / UPS Batteries
Power Backup / Energy Storage Solutions
FMCG or Electricals (with strong channel sales exposure)
