Job Description: Content Creator – Leadership, Business & Digital Media
Experience: 4+ Years
Location: Pune | Travel as required
Employment Type: Full-Time
Department: Content & Digital Marketing
Reporting To: Head of Marketing / Content Head / Management
Salary: As per experience, skills & portfolio
Role Overview
We are looking for a creative, research-driven and data-oriented Content Creator who can create engaging content across Reels, short-form videos, LinkedIn, Instagram, YouTube, articles, campaigns and social media platforms.
The role involves end-to-end content creation—from research, ideation, scripting and shooting to publishing, performance analysis and content iteration. The candidate should understand what drives engagement, follower growth, community building and lead generation.
Key Responsibilities
- ● Research and create content around leadership, business, executive education, AI, technology, innovation, entrepreneurship and professional development.
- ● Conceptualize, script, shoot and coordinate Reels, Shorts and other short-form videos.
- ● Develop compelling hooks, scripts, captions, CTAs, thumbnails and storytelling formats.
- ● Identify and adapt trending topics, formats, audio and content styles for a professionalaudience.
- ● Repurpose webinars, interviews, events, articles and long-form content into engaging digitalformats.
- ● Monitor reach, engagement, watch time, retention, follower growth, shares, saves,enquiries and conversions.
- ● Analyse content performance and continuously test, iterate and improve content based ondata.
- ● Build content strategies focused on organic reach, relevant follower growth, communityengagement and lead generation.
- ● Manage comments, messages and audience interactions and convert insights into futurecontent ideas.
- ● Cover events, conferences, webinars, launches, awards and organizational activitiesthrough photos, videos, interviews and social content.
- ● Maintain and execute daily, weekly and monthly content calendars.
- ● Coordinate with designers, video editors, marketing, sales and internal teams for timelyexecution.
● Ensure content is accurate, original, engaging and aligned with the brand.
Required Skills
- ● 4+ years of experience in Content Creation, Social Media, Digital Marketing, Copywriting or Content Strategy.
- ● Strong scriptwriting, storytelling, research and communication skills.
- ● Strong understanding of Instagram, YouTube, LinkedIn and other digital platforms.
- ● Ability to analyse social media metrics and convert insights into actionable contentimprovements.
- ● Understanding of audience retention, engagement, follower growth and contentconversion.
- ● Strong understanding of current digital and social media trends.
- ● Basic knowledge of video shooting, editing, lighting, audio and visual presentation.
- ● Familiarity with tools such as Canva, CapCut, Premiere Pro, Photoshop or similar platforms.
- ● Strong written and spoken English; knowledge of Hindi/regional languages is an advantage.
- ● On-camera confidence will be an advantage.
- ● Portfolio of previous content/reels/videos is highly desirable.
- Key Performance Indicators (KPIs)
- ● Consistent achievement of daily/weekly content targets.
- ● Growth in reach, engagement, followers and audience retention.
- ● Improvement in views, watch time, shares, saves and interactions.
- ● Content-generated enquiries, leads and conversions.
- ● Quality and consistency of content production.
- ● Number of successful content experiments and iterations.
- ● Timely coverage of organizational events and activities.
- ● Ability to continuously learn from content performance data and improve results.
- ● Strong understanding of corporate legal principles, regulatory frameworks, and compliancerequirements.
- ● Proficiency in researching and synthesizing complex information from diverse sources.
- ● Excellent writing skills with the ability to craft clear, concise, and compelling content forvarious audiences.
- ● Familiarity with SEO best practices and content management systems (CMS).
- ● Attention to detail and commitment to producing error-free content.
- ● Ability to work independently as well as collaboratively in a team environment.
- ● Strong organizational and time management skills, with the ability to prioritize taskseffectively.
- ● Passion for learning and staying updated on industry trends and developments in corporatelaw, ESG, and governance.Tools: (Not Mandatory) ● G-Suite.● Frase.
- ● QuilBot.
- ● Grammarly.
- ● Any Plagiarism Detection Tools.
- Requirements:
- ● Bachelor’s degree.
- ● Any specific certification in Content Writing and Content Marketing is an added advantage.
- Benefits:
- ● Opportunity to work with renowned industry leaders.
- ● Opportunity to work in a vibrant work culture to grow where the employees matter themost.
● Opportunity to grow globally with one of the fastest growing Corporate Governance Institutions.
Work Location: In person
