Experience
3+ Years
About the Role
We are looking for a results-driven Performance Marketing & SEO Specialist with 3+ years of hands-on experience in digital marketing. The ideal candidate should have expertise in Meta Ads, Google Ads, SEO, Social Media Marketing, and Performance Marketing, with a strong focus on lead generation, brand growth, and ROI optimization.
The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels while improving the company's online presence and organic search rankings.
Key ResponsibilitiesPerformance Marketing
- Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads.
- Manage campaign budgets and maximize Return on Ad Spend (ROAS).
- Conduct A/B testing for creatives, landing pages, and ad copies.
- Monitor campaign performance and optimize based on KPIs.
Search Engine Optimization (SEO)
- Perform keyword research and competitor analysis.
- Implement on-page and off-page SEO strategies.
- Improve website rankings and organic traffic.
- Conduct technical SEO audits and coordinate with the development team.
Social Media Marketing
- Develop and execute social media strategies across multiple platforms.
- Plan and manage content calendars.
- Coordinate with designers for creatives and marketing assets.
- Increase engagement, followers, and brand awareness.
Analytics & Reporting
- Track campaign performance using Google Analytics 4 (GA4), Google Search Console, and Meta Business Suite.
- Prepare weekly and monthly performance reports.
- Analyze user behavior and identify optimization opportunities.
Lead Generation
- Plan and execute lead generation campaigns.
- Optimize landing pages for higher conversion rates.
- Improve Cost Per Lead (CPL) and conversion metrics.
Content & Branding
- Collaborate with the content and design teams.
- Optimize website content for SEO.
- Support branding and promotional campaigns.
Required Skills
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- Search Engine Optimization (SEO)
- Social Media Marketing
- Performance Marketing
- Content Marketing
- Email Marketing
- Landing Page Optimization
- Conversion Rate Optimization (CRO)
- Keyword Research
- Competitor Analysis
- Marketing Automation
- Basic HTML/CSS knowledge (Preferred)
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads Certification (Preferred)
- Meta Blueprint Certification (Preferred)
- Experience with WordPress or CMS platforms.
- Familiarity with CRM and marketing automation tools.
(Prior experience in the Insurance domain will be considered an added advantage. )
What We're Looking For
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Data-driven decision-making approach.
- Creative mindset with attention to detail.
- Ability to manage multiple campaigns simultaneously.
- Passion for learning new digital marketing trends and technologies......
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
