Company: Sri City Developers
Position: Digital Marketing Manager
Experience: 6+ Years
Industry: Real Estate
Location: Mogappair, Chennai
About the Role
Sri City Developers is looking for an experienced Digital Marketing Manager to lead and execute digital marketing strategies that generate high-quality leads, strengthen brand presence, and drive property sales. The ideal candidate should have proven experience in the real estate industry and expertise in performance marketing, social media, SEO, content marketing, and campaign optimization.
Key Responsibilities
- Develop and execute digital marketing strategies for residential and commercial real estate projects.
- Plan, manage, and optimize lead generation campaigns through Google Ads, Meta Ads (Facebook & Instagram), YouTube, and LinkedIn.
- Monitor campaign performance and improve ROI through data-driven optimization.
- Manage the company's website, landing pages, and SEO activities to improve search rankings and organic traffic.
- Create and execute content marketing strategies including blogs, videos, email campaigns, and WhatsApp marketing.
- Coordinate with graphic designers, video editors, photographers, and sales teams for campaign execution.
- Plan and manage project launches, open-house promotions, and festive marketing campaigns.
- Analyze customer behavior using Google Analytics, Meta Business Suite, and CRM tools.
- Track marketing budgets and prepare weekly and monthly performance reports.
- Stay updated with digital marketing trends and implement innovative strategies to increase brand visibility and lead conversions.
Required Skills
- 6+ years of digital marketing experience, with at least 3 years in the real estate industry.
- Strong expertise in Google Ads, Meta Ads Manager, YouTube Ads, and LinkedIn Ads.
- Hands-on experience with SEO, SEM, Google Analytics (GA4), Google Tag Manager, and Search Console.
- Experience with CRM systems and lead management.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Strong understanding of social media marketing and content planning.
- Experience with email marketing and WhatsApp marketing tools.
- Excellent analytical, communication, and project management skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Google Ads, Google Analytics, or Meta Blueprint certifications are preferred.
- Experience working with real estate developers or property marketing agencies is an added advantage.
Key Performance Indicators (KPIs)
- Monthly qualified lead generation.
- Cost per Lead (CPL).
- Lead-to-site visit conversion.
- Site visit-to-booking conversion.
- Return on Ad Spend (ROAS).
- Website traffic growth and SEO rankings.
- Social media engagement and follower growth.
HR Department
8925997080
[email protected]
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
