Job Description – Marketing Strategist (SaaS Growth)
Position: Marketing Strategist
Experience: 7–10 Years
Location: Chandigarh
About the Role
We are looking for an experienced Marketing Strategist with a proven track record of scaling SaaS products with free trial models in global markets. The role requires a hands-on professional who can design, execute, and optimize multi-channel marketing strategies to drive lead generation, user acquisition, and revenue growth—primarily targeting the US and European markets.
Key Responsibilities
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Develop and execute growth strategies to scale SaaS products with free trials.
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Lead end-to-end demand generation through:
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Paid Ads (Google, LinkedIn, Meta, etc.)
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Email Marketing & Drip Campaigns
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SEO & Organic Growth
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Webinars, Podcasts, and Thought Leadership initiatives
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Create and manage the annual marketing/media calendar to align with business objectives.
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Drive measurable results across lead acquisition, conversion, and retention.
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Be hands-on in managing and optimizing campaigns across all relevant social media platforms.
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Collaborate with cross-functional teams (Sales, Product, Content) to align strategies with overall business goals.
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Monitor, analyze, and report on campaign performance, market trends, and competitor insights to optimize ROI.
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Test and implement new growth channels and innovative marketing tactics.
Ideal Candidate Profile
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7–10 years of experience in B2B SaaS marketing, with a strong focus on scaling products with free trial models.
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Proven expertise in lead generation and performance-driven marketing campaigns across multiple channels.
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Strong knowledge of the US and European markets, with the ability to adapt strategies for global audiences.
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Hands-on expertise in SEO, SEM, paid campaigns, email automation tools, and social media management.
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Experience in creating and hosting webinars/podcasts for brand awareness and lead conversion.
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Analytical mindset with the ability to translate data into actionable insights.
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Strong planning skills to manage an annual media calendar while balancing tactical execution.
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Excellent communication, collaboration, and project management skills.
What We Offer
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Opportunity to lead marketing strategy for a high-growth SaaS product.
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Collaborative and innovation-driven work environment.
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Competitive compensation with growth opportunities.
