Digital MarketerJob Summary
Proactive In & Out Advertising Pvt. Ltd. is looking for a creative, analytical, and result-oriented Digital Marketer to manage and execute digital marketing initiatives for the company.
The ideal candidate should have strong knowledge of social media, digital campaigns, content planning, performance marketing, and analytics, with the ability to contribute to brand visibility, audience engagement, and lead generation.
Key Responsibilities
- Plan and execute digital marketing campaigns across social media, search, and other relevant digital platforms.
- Manage and grow Proactive’s social media presence through relevant, engaging, and platform-specific content.
- Develop and maintain monthly content calendars and coordinate with Content, Creative, and other internal teams for timely execution.
- Monitor digital campaign performance and prepare regular reports covering reach, engagement, leads, website traffic, and other relevant metrics.
- Support paid digital campaigns, including campaign planning, audience targeting, budget coordination, and performance tracking.
- Conduct market and competitor research to identify digital trends, opportunities, audience insights, and relevant content ideas.
- Coordinate with designers and content writers to ensure digital creatives and copy are aligned with campaign objectives and brand guidelines.
- Manage website content updates and support basic SEO and digital visibility initiatives.
- Track digital leads and coordinate with the relevant teams to ensure timely follow-up and lead management.
- Monitor social media engagement, audience response, and overall digital presence.
- Stay updated with emerging digital marketing platforms, tools, trends, algorithms, and industry best practices.
- Support the development of digital marketing strategies to improve brand awareness, engagement, website traffic, and lead generation.
- Maintain proper documentation of campaigns, content calendars, performance reports, and digital marketing activities.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2–4 years of experience in Digital Marketing, Social Media Marketing, or a related role.
- Strong understanding of social media platforms, digital campaigns, content marketing, and digital analytics.
- Working knowledge of Google Analytics, Meta Business tools, and other digital marketing platforms will be an advantage.
- Understanding of paid advertising, audience targeting, campaign optimisation, and performance tracking.
- Basic understanding of SEO and website content management.
- Good communication and coordination skills with strong understanding of digital content and copy.
- Strong analytical and reporting abilities with attention to campaign performance and key metrics.
- Creative thinking with the ability to develop relevant and engaging digital content ideas.
- Good presentation and reporting skills.
- Good working knowledge of MS PowerPoint, MS Excel, and MS Word.
- Ability to manage multiple digital marketing activities and deadlines simultaneously.
Employment Details
Job Type: Full-time
Experience: 2–4 years
Industry: Advertising / Media / OOH Advertising
Department: Digital Marketing
Location: Mumbai
Pay: ₹25,000.00 - ₹55,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
