Digital Marketing Specialist
Location: Mohali, Punjab (Work from Office)
Job Type: Full-Time
Experience: 3–4 Years
About the Role
Supreme Technologies is looking for an experienced Digital Marketing Specialist to drive business growth through digital marketing, lead generation, and lead conversion. The ideal candidate should have hands on experience with Google Ads, SEO, Social Media Marketing, client communication, and performance marketing.
If you're passionate about creating high performing campaigns, generating quality leads, and converting opportunities into business growth, we'd love to hear from you.
Key ResponsibilitiesDigital Marketing & Lead Generation
- Plan and execute digital marketing campaigns focused on lead generation.
- Generate high-quality leads through Google Ads, SEO, social media, and other digital channels.
- Monitor campaign performance, lead quality, and conversion rates.
- Optimize campaigns to improve ROI and reduce cost per lead.
- Collaborate with the Sales and Business Development teams for lead follow-ups.
Google Ads
- Create, manage, and optimize Search, Display, Remarketing, and Lead Generation campaigns.
- Conduct keyword research and competitor analysis.
- Write compelling ad copies to improve campaign performance.
- Monitor budgets, bidding strategies, conversions, and campaign metrics.
- Prepare weekly and monthly performance reports.
SEO
- Manage on-page, off-page, and technical SEO activities.
- Perform keyword research and optimize website content.
- Improve meta titles, descriptions, headings, and internal linking.
- Track keyword rankings, organic traffic, and lead generation.
- Coordinate with content writers and developers for SEO improvements.
- Work on backlink strategies, Local SEO, and website performance.
Client Communication & Lead Conversion
- Handle client calls professionally and understand business requirements.
- Explain company services and guide prospects through the sales process.
- Follow up with leads via calls, emails, and messages.
- Convert qualified leads into meetings, proposals, or business opportunities.
- Maintain accurate CRM records and follow-up status.
Social Media Marketing
- Plan and execute social media campaigns.
- Create content ideas for posts, creatives, and paid advertisements.
- Increase brand visibility across Facebook, Instagram, LinkedIn, and Google.
- Support paid social media campaigns for lead generation.
Reporting & Performance Analysis
- Track website traffic, leads, conversions, rankings, and ad performance.
- Use tools such as Google Analytics, Google Search Console, Google Ads, SEMrush/Ahrefs, and CRM platforms.
- Prepare regular performance reports with actionable insights.
Required Skills
- Strong expertise in Google Ads and SEO.
- Experience with lead generation and conversion-focused campaigns.
- Excellent communication and client handling skills.
- Knowledge of Google Analytics, Search Console, and digital marketing tools.
- Understanding of websites, landing pages, and conversion tracking.
- Familiarity with Social Media Marketing and content planning.
- Ability to collaborate with sales, design, development, and content teams.
Preferred Qualifications
- 3–4 years of experience in Digital Marketing.
- Experience with Google Ads, SEO, lead generation, and client interaction.
- Experience in service based business marketing is preferred.
- Knowledge of WordPress, CRM software, landing pages, and email marketing is an added advantage.
Key Performance Indicators (KPIs)
- Quality leads generated.
- Lead to call conversion ratio.
- Call to meeting conversion ratio.
- Google Ads Cost Per Lead (CPL).
- SEO traffic and keyword ranking improvements.
- Number of qualified meetings and business opportunities generated.
- Overall campaign ROI.
Why Join Supreme Technologies?
- Career growth opportunities
- Work on exciting and challenging projects
- Collaborative and supportive team
- Continuous learning and skill development
- Professional work environment
Job Details
- Company: Supreme Technologies
- Location: Mohali, Punjab
- Job Type: Full-Time
- Work Mode: Work from Office
- Apply Now
- Email:
[email protected]Phone: +91 89682 33600
Pay: From ₹35,000.00 per month
Benefits:
Work Location: In person
