Job Summary
We are looking for an experienced Senior Marketing Manager to lead and execute marketing strategies across digital and performance marketing channels. The ideal candidate should have strong experience in marketing campaigns, performance marketing, paid advertising, and 360° marketing.
Key Responsibilities
- Develop and execute 360° marketing strategies and campaigns aligned with business objectives.
- Plan, manage, and optimize performance marketing campaigns across Google, Meta, and other relevant platforms.
- Manage Google Ads, Meta Ads, and other paid media campaigns to drive leads, conversions, and revenue.
- Monitor campaign performance, budgets, ROI, CPL, CAC, ROAS, and other key marketing metrics.
- Develop and execute brand awareness, lead generation, customer acquisition, and retention campaigns.
- Coordinate with the creative, content, sales, and operations teams for campaign execution.
- Develop campaign briefs and ensure timely delivery of creatives, content, landing pages, and promotional activities.
- Analyze customer and market trends to identify new marketing opportunities.
- Prepare regular marketing performance reports and provide actionable insights.
- Manage marketing budgets and ensure efficient utilization of marketing spends.
- Test and optimize campaigns through A/B testing, audience targeting, creatives, and landing pages.
- Drive integrated campaigns across digital, social media, content, branding, and other relevant marketing channels.
- Stay updated with the latest trends, tools, platforms, and best practices in digital and performance marketing.
Required Skills & Experience
- 5+ years of experience in Marketing / Digital Marketing / Performance Marketing.
- Strong hands-on experience in Google Ads and Meta Ads.
- Proven experience in planning and executing 360° marketing campaigns.
- Strong understanding of performance marketing metrics such as ROAS, ROI, CPL, CAC, CTR and conversion rate.
- Experience managing marketing budgets and campaign performance.
- Strong analytical and data-driven approach.
- Excellent communication, coordination, and team-management skills.
- Ability to manage multiple campaigns and projects simultaneously.
Preferred: Experience in skincare, wellness, healthcare, beauty, D2C, or consumer brands will be an added advantage.
Pay: ₹75,000.00 - ₹100,000.00 per month
Work Location: In person
