Job Description – Assistant Sales Manager (ASM) – HoReCa
Location: Bengaluru
Experience: 2–4 Years
Education: MBA (Marketing/Business Analytics preferred) from a Tier-2 institute
Industry Preference: FMCG / Food & Beverage
Role Summary
We are looking for a highly motivated and result-oriented Assistant Sales Manager – HoReCa to drive business growth across Hotels, Restaurants, Cafés, Caterers, Corporate Cafeterias and Institutions. The ideal candidate should have a strong sales mindset, be target-driven, and possess the ability to convert market insights into business opportunities while building long-term customer relationships.
Key Responsibilities
- Achieve monthly, quarterly and annual sales targets.
- Generate new leads and acquire HoReCa, Institutional and Catering customers.
- Build and manage relationships with Hotels, Restaurants, Cafés, Caterers, Corporate Cafeterias and Institutions.
- Conduct regular market visits to identify new business opportunities and expand market coverage.
- Present products, negotiate commercial terms and close sales.
- Drive product placements, menu listings and repeat business with key accounts.
- Analyze sales performance and identify opportunities to improve customer productivity, product mix and revenue.
- Prepare sales forecasts, maintain sales pipelines and ensure timely follow-up on leads.
- Coordinate with internal teams to ensure smooth order execution, customer service and collections.
- Monitor competitor activities, pricing and market trends to identify growth opportunities.
Skills Required
- MBA with 2–4 years of sales experience (FMCG/Food & Beverage preferred).
- Strong understanding of HoReCa, Institutional or B2B sales.
- Excellent communication, negotiation and relationship-building skills.
- Strong proficiency in Microsoft Excel (Pivot Tables, XLOOKUP, Dashboards and Data Analysis).
- Self-driven, target-oriented and willing to travel extensively.
- Languages: Proficiency in English and Kannada is preferred; knowledge of Hindi and any additional South Indian language will be an added advantage.
Key Performance Indicators (KPIs)
- Achievement of sales targets.
- New customer acquisition and lead conversion.
- Growth in HoReCa and Institutional sales.
- Increase in active accounts and repeat business.
- Product penetration and portfolio expansion.
- Collection efficiency and customer satisfaction.
Pay: ₹600,000.00 - ₹800,000.00 per year
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
