Marketing Coordinator – Job Description (Courier Karo)
Company: Courier Karo
Position: Marketing Assistant
Location: Hisar, Haryana
Employment Type: Full-Time
Reports To: Marketing Manager / Founder
About Courier Karo
Courier Karo is a courier and logistics service provider committed to delivering fast, reliable, and affordable parcel delivery solutions. We are looking for an energetic and versatile Marketing Assistant to support and drive our brand's growth across digital and offline channels.
Job Summary
We are seeking a proactive Marketing Assistant who can independently handle end-to-end marketing activities — from social media management and content creation to customer outreach and campaign execution. This role is ideal for someone who enjoys wearing multiple hats and wants hands-on experience across all facets of marketing.
Key Responsibilities
- Plan, create, and schedule content for social media platforms (Instagram, Facebook, WhatsApp, LinkedIn, etc.)
- Create and edit short social media videos/reels to drive brand growth and engagement
- Design basic marketing creatives, banners, and posters (using tools like Canva)
- Manage and respond to customer queries/comments on social media
- Assist in running and monitoring paid ad campaigns (Meta Ads, Google Ads)
- Support SEO efforts — website content updates, keyword research, blog writing
- Coordinate with delivery/operations team to promote offers, discounts, and service updates
- Conduct market research and competitor analysis
- Assist in creating promotional materials (flyers, brochures, WhatsApp broadcasts)
- Manage and grow the company's Google My Business listing and online reviews
- Support offline marketing activities (local tie-ups, pamphlet distribution, vendor outreach)
- Track and report marketing performance metrics (reach, engagement, leads, conversions)
- Assist in email/SMS/WhatsApp marketing campaigns
- Coordinate with graphic designers, printers, or agencies when required
- Support the sales team with marketing collateral and lead generation activities
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Mass Communication, or related field (freshers with strong skills may apply)
- Basic knowledge of social media platforms and digital marketing tools
- Comfortable shooting and editing short-form videos (Reels/Shorts) using mobile apps or tools like CapCut, InShot, Canva
- Familiarity with Canva, basic photo/video editing tools
- Good written and verbal communication skills (Hindi & English)
- Basic understanding of Meta/Google Ads is a plus
- Strong organizational skills and ability to multitask
- Self-starter attitude — comfortable handling tasks independently
- Basic knowledge of MS Office / Google Workspace
Preferred (Good to Have)
- Prior experience in logistics/courier/e-commerce industry
- Knowledge of local market and vendor networks
- Experience with WhatsApp Business API or bulk messaging tools
- A portfolio or examples of past social media video content
What We Offer
- Opportunity to handle marketing independently with growth potential
- Flexible, fast-paced startup environment
- Performance-based incentives
Pay: ₹8,000.00 - ₹13,000.00 per month
Work Location: In person
