Position Summary
The Marketing Manager – Exports is responsible for developing and executing international marketing strategies to increase brand awareness, market penetration, and sales growth across export markets. The role works closely with distributors, sales teams, product development, and international partners to strengthen the company's presence in global markets.
Key ResponsibilitiesExport Marketing Strategy
- Develop and implement export marketing plans for assigned international markets.
- Identify new market opportunities and expansion strategies.
- Analyze market trends, consumer behavior, and competitor activities.
- Support country-specific product positioning and pricing strategies.
Brand Management
- Build and strengthen brand presence across export territories.
- Ensure consistency of brand communication across all international markets.
- Develop marketing campaigns tailored to regional consumer preferences.
- Manage brand guidelines and marketing assets.
Distributor & Partner Support
- Collaborate with distributors and channel partners to drive sales growth.
- Provide marketing materials, promotional support, and training.
- Monitor distributor performance and marketing effectiveness.
- Coordinate joint marketing initiatives with international partners.
Trade Marketing
- Plan and execute trade promotions, product launches, and in-store visibility programs.
- Develop POS materials and merchandising strategies.
- Monitor retail execution and market activation activities.
- Support key account and modern trade initiatives in export markets.
International Exhibitions & Events
- Organize participation in international trade fairs and exhibitions.
- Manage product showcases, promotional campaigns, and customer engagement activities.
- Coordinate event logistics and post-event lead management.
- Represent the company at industry conferences and networking events.
Product Marketing
- Work with R&D and product teams to adapt products for export markets.
- Conduct product performance and customer feedback analysis.
- Recommend product modifications based on market requirements.
- Support new product development and launch activities.
Digital & Communication Marketing
- Manage digital marketing initiatives targeting international customers.
- Develop content for websites, social media, and export-focused campaigns.
- Coordinate with agencies for creative development and media planning.
- Monitor campaign performance and ROI.
Market Research & Business Intelligence
- Conduct market assessments and feasibility studies.
- Track competitor products, pricing, and promotional activities.
- Prepare market reports and strategic recommendations.
- Identify emerging consumer trends and opportunities.
Budget Management
- Develop and manage annual export marketing budgets.
- Monitor marketing spend and optimize ROI.
- Evaluate effectiveness of marketing campaigns and promotions.
Key Performance Indicators (KPIs)
- Export sales growth.
- Market share growth in assigned regions.
- New market development.
- Distributor engagement and performance.
- Brand awareness metrics.
- Trade show lead generation and conversion.
- Marketing ROI.
- Successful product launches.
Required Qualifications
- MBA/PGDM in Marketing, International Business, or related field.
- 5–10 years of experience in FMCG export marketing.
- Experience working with international distributors and export markets.
- Strong understanding of branding, trade marketing, and market development.
- Knowledge of global FMCG trends and regulations.
Preferred Skills
- Strategic marketing planning.
- International business development.
- Brand management.
- Trade marketing.
- Market research and analytics.
- Negotiation and stakeholder management.
- Project management.
- Excellent communication and presentation skills.
Pay: ₹80,000.00 - ₹90,000.00 per month
Benefits:
Work Location: In person
