1 Position
Reports to
Founder / GTM lead (Vivek)
Function
Revenue Operations & Marketing Analytics
Location
[On-site / Hybrid — confirm]
The Data Analyst owns Faraday Ozone's performance reporting layer. Where the Business Analyst tracks accounts and pipeline, this role measures the engine itself — how well sales and marketing are converting effort into revenue. As Faraday moves from a single-channel, organic-inbound model to a multi-channel GTM engine (Google Ads, WhatsApp, email nurture, LinkedIn, trade shows), this role makes spend and activity accountable: what's working, what's wasting budget, and where the next rupee should go against the ₹30 Cr target.
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Build and maintain sales and marketing dashboards: pipeline conversion, channel performance, cost-per-lead, lead-to-close rates, and revenue attribution by vertical and stream.
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Track marketing campaign performance across paid (Google Ads), organic, WhatsApp, email nurture, and trade-show channels; report ROI and CAC by channel.
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Measure sales team performance against targets — activity, conversion, cycle time — and surface trends for the founder and sales lead.
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Consolidate data from CRM, ad platforms, web analytics, and email/WhatsApp tools into reliable, repeatable reports.
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Define and maintain the reporting cadence (weekly/monthly) with consistent, trustworthy numbers.
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Identify underperforming channels and segments early; recommend budget reallocation with supporting data.
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Support forecasting and target-setting with historical performance analysis.
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2–4 years in data analysis, marketing analytics, or sales reporting in a B2B environment.
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Strong command of spreadsheets and at least one BI/visualisation tool (Looker Studio, Power BI, Tableau, or similar).
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Proficiency pulling and joining data from CRM, ad platforms (Google Ads/Meta), and web analytics.
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Ability to translate numbers into a clear “so what” — decision-ready, not just descriptive.
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Bachelor's degree in a quantitative, business, or marketing discipline.
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SQL or experience querying structured data sources.
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Familiarity with digital marketing metrics (CAC, ROAS, attribution models) and funnel analysis.
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Exposure to B2B industrial or technical-product GTM environments.
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Single, trusted sales + marketing dashboard live and adopted by the founder and team.
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Channel-level ROI/CAC reporting established for all active marketing channels.
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Fixed weekly/monthly reporting cadence delivered reliably.
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At least one data-driven budget reallocation recommendation actioned.
