Experience: 2+ Years
Employment Type: Full-Time
Job Overview
We are looking for a creative, proactive, and result-oriented Social Media Manager with hands-on experience in managing social media accounts for brands and clients. The candidate will be responsible for end-to-end social media management, ORM, content coordination, paid promotions, trend monitoring, audience engagement, and performance reporting.
Key Responsibilities
- Manage end-to-end social media profiles for the company and clients across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Ensure regular and timely posting of approved content, including static posts, carousels, Reels, Stories, and other social media formats.
- Coordinate with content, design, video, and internal teams to ensure smooth and timely execution of social media activities.
- Handle Online Reputation Management (ORM) by monitoring and responding to customer reviews, comments, messages, queries, and brand mentions.
- Ensure timely and professional responses to comments, messages, and reviews to maintain a positive brand image.
- Plan and execute regular post boosting and paid social media campaigns using Meta Ads.
- Monitor campaign performance and optimize campaigns to improve reach, engagement, traffic, conversions, and ROI.
- Track key social media and campaign metrics including reach, impressions, engagement, follower growth, profile visits, and content performance.
- Prepare digital marketing performance reports covering social media performance, paid campaign results, key insights, observations, and recommendations.
- Analyse audience behaviour, content performance, and platform insights to identify opportunities for improving engagement and overall social media growth.
- Stay updated with the latest social media trends, trending formats, Reels, hashtags, platform features, and industry developments.
- Identify relevant trends and implement suitable trends/content formats for client and company accounts.
- Monitor competitor social media activities and identify opportunities for improving content, engagement, and brand visibility.
- Coordinate content scheduling and maintain consistency in brand communication and publishing across platforms.
- Manage multiple client accounts simultaneously and ensure all social media deliverables are completed within agreed timelines.
- Coordinate with clients and internal teams regarding content requirements, social media activities, campaign updates, and performance
Required Skills & Experience:
- Minimum 2+ years of experience in Social Media Management / Social Media Marketing.
- Hands-on experience managing multiple company and client social media profiles, preferably in a digital marketing agency.
- Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
- Hands-on experience with Meta Ads, post boosting, and paid social media campaigns.
- Good understanding of social media analytics, audience insights, engagement metrics, and campaign performance.
- Experience in ORM and community management.
- Strong understanding of current social media trends, Reels, Stories, hashtags, and short-form content.
- Ability to analyse social media performance and prepare digital marketing/social media reports.
- Good communication, coordination, and client-handling skills.
- Ability to manage multiple accounts, priorities, and deadlines effectively.
- Basic knowledge of Canva and social media management/reporting tools will be an added advantage.
Key Performance Areas:
- End-to-end social media account management
- Regular and consistent content publishing
- Brand awareness and audience engagement
- ORM and community management
- Meta Ads and regular post boosting
- Campaign monitoring and optimization
- Social media growth and visibility
- Trend identification and implementation
- Social media performance analysis
- Digital marketing reporting and insights
- Client coordination and timely execution
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
