Position Title: Head of Sales & Marketing/ Business Development
Department: Sales & Marketing
Reports To: Managing Director
Location: IMT Manesar, Gurugram, Haryana
Industry: Furniture Industry
Job Type: Full-time
Package: 12-15 L PA
Role Summary
The Head of Sales & Marketing is a key executive leadership role responsible for the unified strategy and execution of the company’s sales growth, market expansion, and brand position. This position oversees both sales and marketing teams to align demand generation with revenue conversion, ensuring sustainable revenue growth and customer retention.
Key Responsibilities
Strategic Leadership & Revenue Growth
- Develop and execute comprehensive sales and marketing strategies aligned with corporate objectives to achieve revenue and profitability targets.
- Identify and evaluate new market segments, competitive landscapes, and growth opportunities.
- Align sales and marketing operations to create a seamless customer funnel from brand awareness to deal closure.
- Sales Management & Pipeline Oversight
- Define ambitious sales targets, KPIs, and performance benchmarks for account executives, SDRs, and channel managers.
- Monitor sales pipeline health, deal velocity, conversion rates, and revenue forecasting accuracy.
- Lead high-stakes negotiations and foster relationships with strategic enterprise clients and key stakeholders.
- Marketing Strategy & Brand Positioning
- Direct brand positioning, integrated marketing campaigns, public relations, and digital marketing strategies (SEO, PPC, social media, content marketing).
- Drive demand generation initiatives to maintain a continuous stream of qualified leads for the sales organization.
- Oversee customer experience, lifecycle marketing, and retention initiatives to increase Customer Lifetime Value (LTV).
Team Leadership & Budget Management
- Lead, mentor, and scale cross-functional teams in sales, account management, content, performance marketing, and product marketing.
- Allocate and manage the annual sales and marketing budget, ensuring optimal Return on Ad Spend (ROAS) and low Customer Acquisition Cost (CAC).
- Work alongside HR to recruit, onboard, and retain top-tier sales and marketing talent.
Key Performance Indicators (KPIs)
- Total ARR / Monthly Recurring Revenue (MRR) or quarterly sales revenue growth
- Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (LTV)
- Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) conversion rates
- Team target quota attainment rate
- Return on Marketing Investment (ROMI)
Required Qualifications & Experience
- Education: Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
- Experience: 15+ years of progressive leadership experience in B2B or B2C sales and marketing environments.
- Technical Skills: Deep familiarity with CRM Platforms, Marketing Automation Tools.
- Soft Skills: Strategic vision, negotiation skills, emotional intelligence, data-driven decision-making, and executive communication.
Pay: ₹20,948.50 - ₹93,812.71 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
