Business Development Executive – Events & Digital Marketing
Company: Planning Labs
Location: Mumbai, Maharashtra
Job Type: Full-time | Work from Office
Salary: Based on experience, skills and performance
Experience Required: 1–4 years
Job Description
Planning Labs is looking for a confident, proactive and target-oriented Business Development Executive to generate new business opportunities for our Events, Exhibitions, Experiential Marketing and Digital Marketing services.
The candidate will be responsible for identifying potential clients, generating leads, conducting outreach, understanding business requirements, preparing proposals, following up with prospects and closing deals.
We are looking for someone who understands agency services and can confidently communicate with marketing teams, brand managers, corporate clients, exhibitors, business owners and decision-makers.
Services You Will Represent Events, Experiential Marketing & Digital Marketing
- Corporate events
- Brand activations
- Exhibitions and stall design
- Product launches
- Conferences and seminars
- Employee engagement activities
- Mall and retail activations
- Outdoor campaigns
- MICE and corporate travel
- Event production and execution
Digital Marketing
- Social media management
- Performance marketing
- Content creation
- Video production
- Search engine optimization
- Website development
- Branding and creative design
- Influencer marketing
- CGI and anamorphic content
- Digital campaign strategy
Key Responsibilities
- Identify and approach potential clients through calls, emails, LinkedIn, networking and other lead-generation methods.
- Generate qualified leads for event, exhibition, experiential and digital marketing services.
- Research brands, companies, exhibitors, agencies and decision-makers.
- Understand client requirements and recommend suitable services.
- Schedule and conduct client meetings, presentations and introductory calls.
- Prepare proposals, quotations, presentations and service pitches in coordination with internal teams.
- Follow up consistently with prospective and existing clients.
- Maintain a structured sales pipeline and update lead status regularly.
- Negotiate commercials and support the deal-closing process.
- Build long-term relationships with clients and identify repeat-business opportunities.
- Coordinate with creative, production, operations and digital teams during the pitching process.
- Achieve monthly and quarterly business-development targets.
- Represent the company at exhibitions, networking events and business meetings when required.
Required Skills
- Strong communication, presentation and negotiation skills.
- Confidence in speaking with senior marketing professionals and business owners.
- Ability to generate leads independently.
- Good understanding of the sales and client-conversion process.
- Strong follow-up and relationship-management skills.
- Ability to understand creative and marketing services.
- Basic knowledge of proposals, quotations and commercial discussions.
- Good working knowledge of Microsoft Excel, PowerPoint, email and CRM tools.
- Ability to work with targets and manage multiple prospects simultaneously.
- Professional written and verbal communication skills in English and Hindi.
Preferred Candidate Profile
- 1–4 years of experience in business development, client servicing, sales or lead generation.
- Experience in an event agency, digital marketing agency, advertising agency, exhibition company or media company will be preferred.
- Candidates with existing corporate or agency connections will be given preference.
- Experience selling event, exhibition or digital marketing services is highly desirable.
- Candidates should be comfortable with cold calling, outreach and regular follow-ups.
- Immediate joiners or candidates with a short notice period will be preferred.
Incentives
Performance-based incentives will be offered in addition to the fixed salary for successfully converted business.
Application Requirements
Candidates must submit:
- Updated CV
- Current salary
- Expected salary
- Notice period
- Details of relevant sales or business-development experience
- Industries and services previously handled
- Monthly or annual revenue targets achieved, where applicable
Screening Questions
- How many years of business-development or sales experience do you have?
- Have you sold event, exhibition, advertising or digital marketing services?
- Are you comfortable with cold calling and generating leads independently?
- Which industries or client categories have you handled?
- Have you worked with monthly sales or revenue targets?
- Are you comfortable working full-time from our Mumbai office?
- What is your current salary, expected salary and notice period?
Work Location: In person
Pay: ₹14,057.92 - ₹35,000.00 per month
Work Location: In person
