UdyogAI is an AI-powered career platform designed to help students, freshers, and professionals improve their career opportunities through AI-powered resume building, ATS analysis, job matching, interview preparation, cover-letter generation, and career guidance.
We are looking for a Marketing & Software Development Executive who can contribute to both the growth of UdyogAI and the development of its technology platform.
This role is ideal for someone who enjoys coding, technology, marketing, communication, and building products.
Website: http://udyogai.calcyntra.com/
Key ResponsibilitiesSoftware Development
- Develop, maintain, and improve UdyogAI web applications and features.
- Build responsive and user-friendly interfaces.
- Develop and integrate REST APIs and third-party services.
- Work with databases and backend services.
- Integrate AI/ML and Generative AI APIs into UdyogAI.
- Develop and improve features such as:
- AI Resume Builder
- ATS Resume Checker
- AI Job Matching
- Interview Preparation
- Cover Letter Generator
- Career Roadmap
- Debug issues and fix bugs.
- Optimize application performance and scalability.
- Write clean, reusable, and maintainable code.
- Use Git/GitHub for version control.
- Collaborate with the team to design and launch new product features.
- Monitor application performance and resolve production issues.
Marketing & Business Growth
- Develop and execute marketing strategies for UdyogAI.
- Promote UdyogAI through social media, digital platforms, colleges, universities, placement cells, and professional communities.
- Create and manage content for LinkedIn, Instagram, YouTube, Facebook, blogs, and other platforms.
- Increase website traffic, registrations, and active users.
- Conduct marketing campaigns targeting:
- College students
- Freshers
- Job seekers
- Working professionals
- Educational institutions
- Training institutes
- Build partnerships with colleges, universities, placement departments, and career communities.
- Conduct product demonstrations, workshops, webinars, and promotional campaigns.
- Collect user feedback and communicate it to the development team.
- Analyze competitors and identify new marketing and product opportunities.
- Track marketing campaigns and user acquisition metrics.
- Support referral, email, WhatsApp, and other growth campaigns.
Required Technical Skills
- HTML, CSS, JavaScript / TypeScript
- React.js or similar frontend framework
- Node.js / Express.js or equivalent backend technology
- REST APIs
- SQL or NoSQL databases
- Git and GitHub
- Basic understanding of authentication and authorization
- Responsive web development
- Debugging and problem-solving
Preferred Technical Skills
- React + TypeScript
- Redux / Redux Toolkit
- MongoDB / PostgreSQL
- Python
- AI/ML APIs
- Generative AI / LLM APIs
- OpenAI or similar AI APIs
- Prompt Engineering
- Azure / AWS / Google Cloud
- Docker
- CI/CD
- SEO and web analytics
Marketing Skills
- Digital marketing
- Social media marketing
- Content creation
- SEO basics
- Lead generation
- Market research
- Competitor analysis
- Community building
- Email and WhatsApp marketing
- Canva or similar design tools
- Google Analytics / Search Console
- Good communication and presentation skills
Ideal Candidate
We are looking for someone who:
- Has a strong interest in technology and marketing.
- Can understand both product development and customer/user requirements.
- Enjoys coding and building real-world applications.
- Is comfortable communicating with customers, students, colleges, and partners.
- Can create and execute marketing campaigns.
- Is interested in AI, SaaS, career technology, and emerging technologies.
- Can work independently in a fast-paced startup environment.
- Is willing to learn new technologies and marketing strategies.
- Has strong analytical and problem-solving abilities.
Qualifications
- Bachelor's degree in Computer Science, IT, Marketing, Business Administration, or a related field.
- 0–3 years of experience.
- Freshers with strong technical projects, internships, marketing experience, or entrepreneurial experience are welcome.
- Candidates with experience in both software development and digital marketing will be preferred.
Key Performance IndicatorsTechnology
- Successful development and delivery of product features.
- Code quality and maintainability.
- Application performance and reliability.
- Bug resolution.
- API and database performance.
- Successful AI integrations.
Marketing
- New user registrations.
- Website traffic and conversions.
- Social media growth.
- User engagement.
- Lead generation.
- College/institution partnerships.
- Marketing campaign performance.
- User retention and referrals.
Why Join UdyogAI?
- Work on a real-world AI-powered career technology platform.
- Get hands-on experience in both software development and marketing.
- Work with modern technologies including AI, Generative AI, React, Node.js, APIs, and cloud platforms.
- Opportunity to directly contribute ideas to product development and business growth.
- Learn how a technology product is built, marketed, launched, and scaled.
- Fast-paced startup environment with significant learning and growth opportunities.
Role Summary
This is a hybrid role combining Software Development + Digital Marketing.
The selected candidate will be expected to contribute to both:
Update UdyogAI → Market UdyogAI → Acquire Users → Collect Feedback → Improve the Product → Grow the Platform
Pay: ₹240,000.00 - ₹400,000.00 per year
Work Location: Remote
