Experience: 1–4 Years
Employment Type: Full-time
We are looking for a results-driven Social Media & Paid Ads Specialist with proven experience in managing Google Ads, Meta Ads (Facebook & Instagram), and other paid media campaigns. The ideal candidate should be highly creative, analytical, and possess excellent communication skills to craft compelling ad copy, optimize campaigns, and drive measurable results.
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Plan, create, execute, and optimize paid ad campaigns across Google, Facebook, Instagram, and other digital platforms.
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Develop and implement social media strategies to increase brand awareness, engagement, and conversions.
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Monitor performance metrics (CPC, CTR, ROAS, CPM, etc.) and adjust strategies accordingly to maximize ROI.
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Create engaging ad copies, creative briefs, and collaborate with designers and content teams.
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Conduct A/B testing for ads, landing pages, and CTAs.
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Analyze data and generate weekly/monthly performance reports.
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Stay up-to-date with the latest trends, best practices, and algorithm changes in paid media and social platforms.
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Manage campaign budgets and ensure efficient spend allocation.
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Engage with the online community, respond to comments/messages, and support reputation management.
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2–5 years of hands-on experience in managing Google Ads and Meta (Facebook/Instagram) Ads.
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Strong understanding of Paid Media Strategy, campaign structures, bidding strategies, and audience targeting.
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Familiar with Google Analytics, Meta Business Suite, and ad reporting tools.
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Good understanding of funnel marketing, remarketing, and conversion tracking.
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Excellent verbal and written communication skills.
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Strong analytical skills with the ability to interpret campaign data and generate actionable insights.
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Experience with tools like Canva, Hootsuite, Buffer, or similar is a plus.
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Certifications in Google Ads and/or Meta Blueprint.
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Experience with other paid platforms (LinkedIn Ads, YouTube Ads, Twitter Ads, etc.).
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Basic knowledge of SEO and organic social media growth strategies.
