Lead first conversations with prospects (founders, marketing heads, product heads) to understand their business, their current digital presence, and what a new website needs to do for the business
Run structured discovery sessions covering objectives, audience, content scope, AI feature opportunities, integration requirements, and constraints
Document findings into a written brief that captures the project goal, not just a feature list
Translate the discovery brief into a proposed solution: site architecture, AI feature set (chat agents, intelligent search, personalisation, conversational lead capture), CMS choice, integrations, and stack recommendation
Develop detailed proposals covering scope, deliverables, timelines, pricing, and assumptions. Make the trade-offs explicit so the client can decide informedly
Defend the proposal in client meetings. Handle objections with specificity, not platitudes
Negotiate scope and commercials. Close projects against quarterly revenue targets
Hand a fully briefed project to the development team: scope locked, content responsibilities clear, milestones agreed, payment schedule signed
Set up the client for delivery with a structured kickoff meeting that confirms shared understanding across MagicWorks and the client team
Stay the client's only point of contact from kickoff through go-live, typically 8 to 16 weeks
Run weekly status updates with the client. Translate development progress into language the client cares about. Surface risks early
Coordinate internally with developers, designers, content writers, and QA to keep the project on track
Manage scope-change conversations professionally. Variations are documented, priced, and approved before work begins
Lead the go-live checklist with the development team and client (DNS, analytics, SSL, content sign-off, training session)
Hand off to the AMC team with a clean transition document. Identify natural cross-sell into Pillar 01 (Digital Marketing) where the client's growth would benefit from a follow-on retainer
Build and maintain a working pipeline of qualified website opportunities through inbound leads, referrals, networking, and account expansion
Log all pipeline activity, proposals, and client communication in the CRM
Report weekly on pipeline value, proposals sent, conversion rate, projects closed, and delivery health of active engagements