Digital Marketing & Lead Generation Specialist
Job Type: Full-time / Part-time
Experience: 1–3 years preferred
Location: [Location / Remote]
Department: Marketing
About the Role
We are looking for a creative, results-driven Digital Marketing & Lead Generation Specialist who can manage social media, create engaging marketing content, use AI tools such as Claude, ChatGPT, and other AI platforms, and develop effective strategies to generate qualified leads.
The ideal candidate should understand both organic and paid digital marketing and be comfortable using data, automation, and AI tools to improve marketing performance.
Key Responsibilities
- Develop and execute digital marketing strategies to increase brand awareness and generate leads.
- Manage social media platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
- Create and manage social media calendars, posts, campaigns, reels, and other marketing content.
- Generate qualified leads through social media, email marketing, search, online communities, and other digital channels.
- Research target audiences, competitors, industries, and potential customers.
- Use AI tools such as Claude, ChatGPT, Gemini, Perplexity, and similar platforms for content creation, research, campaign ideas, automation, and marketing analysis.
- Develop lead-generation campaigns and continuously optimize them for better conversion.
- Assist with Meta Ads, Google Ads, LinkedIn Ads, and other paid advertising campaigns.
- Create compelling ad copy, landing-page content, email campaigns, and calls-to-action.
- Track marketing KPIs including leads, conversion rates, engagement, reach, CPC, CPL, and ROI.
- Use tools such as Google Analytics, Google Search Console, Meta Business Suite, Canva, and CRM/marketing automation platforms.
- Maintain and improve lead databases and coordinate with the sales team to ensure proper lead follow-up.
- Experiment with new digital marketing trends, AI tools, content formats, and lead-generation techniques.
Required Skills
- Strong understanding of social media marketing.
- Practical knowledge of lead generation and conversion strategies.
- Good knowledge of AI tools, especially Claude, ChatGPT, and similar AI platforms.
- Strong content-writing and copywriting skills.
- Knowledge of Meta Ads and Google Ads is preferred.
- Basic understanding of SEO, email marketing, funnels, and landing pages.
- Ability to analyze campaign performance and make data-driven decisions.
- Good communication and research skills.
- Creative mindset with the ability to generate new campaign and content ideas.
- Ability to work independently and meet marketing targets.
Preferred Qualifications
- Bachelor's degree/diploma in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in digital marketing, social media, or lead generation.
- Experience with B2B or B2C lead generation.
- Experience using CRM, email marketing, automation, and analytics tools.
- A portfolio demonstrating successful social media campaigns, content, or lead-generation results will be an advantage.
Key Performance Indicators (KPIs)
Success in this role will be measured by:
- Number and quality of qualified leads generated.
- Cost per lead and conversion rate.
- Social media growth and engagement.
- Website traffic and conversions.
- Campaign ROI.
- Content performance.
- Growth in the company's online presence and customer pipeline.
What We Offer
- Competitive salary based on experience and performance.
- Opportunity to work with modern AI and digital marketing tools.
- Performance-based incentives.
- Learning and professional growth opportunities.
- Creative and dynamic work environment.
- Opportunity to take ownership of digital marketing and lead-generation initiatives.
Ideal Candidate: Someone who doesn't just post on social media, but understands how to turn content, AI, advertising, and digital channels into measurable leads and business opportunities.
Pay: ₹20,000.00 - ₹50,000.00 per month
Work Location: In person
