Digital Marketing Executive – Edify Education, Hyderabad
Experience: 2–5 Years
Location: Kompally, Hyderabad
Industry: Education / EdTech
Employment Type: Full-Time
About the Role
Edify Education is looking for a results-driven Digital Marketing Executive with hands-on experience in performance marketing and lead generation. The ideal candidate should have expertise in Google Ads, Meta Ads, landing page optimization, WhatsApp API campaigns, YouTube growth, and Google Business Profile optimization to drive admissions and brand visibility. These skills are commonly expected for performance marketing roles focused on lead generation and ROI.
Key Responsibilities
- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Generate high-quality admission leads with strong ROI.
- Create and optimize high-converting landing pages.
- Manage WhatsApp API campaigns and automation.
- Drive YouTube channel growth through organic and paid strategies.
- Optimize Google Business Profile for local visibility.
- Monitor campaign performance using GA4 and reporting tools.
- Coordinate with the design and content teams for creative campaigns.
- Perform A/B testing and continuously improve campaign performance.
- Stay updated with the latest digital marketing trends and platform updates.
Required Skills
- 2–5 years of digital marketing experience.
- Hands-on expertise in Google Ads & Meta Ads.
- Experience with lead generation and conversion optimization.
- Knowledge of WhatsApp Business API.
- Experience with landing page creation and optimization.
- Understanding of YouTube SEO and channel growth.
- Google Business Profile optimization.
- Working knowledge of Google Analytics (GA4), Tag Manager, and Excel.
- Strong analytical, communication, and problem-solving skills.
Preferred Qualification
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and Meta certifications are an added advantage.
- Prior experience in the education or service industry is preferred.
Why Join Edify?
- Opportunity to work with one of India's leading education organizations.
- Collaborative and growth-oriented work culture.
- Exposure to high-budget digital campaigns and end-to-end performance marketing.
- Career growth based on performance.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
