The PioneerTech is a leading Digital Transformation and AI Solutions company specializing in Website Development, ERP & CRM Solutions, AI Applications, Lead Generation, and Digital Marketing. We work with clients across Real Estate, Manufacturing, Education, Healthcare, IT, and E-commerce industries.
We are looking for a data-driven and result-oriented Performance Marketing Manager who can generate high-quality leads while maximizing return on advertising spend (ROAS).
Key ResponsibilitiesPerformance Marketing
- Plan, execute, and optimize paid advertising campaigns across:
- Meta (Facebook & Instagram)
- Google Ads (Search, Display, Performance Max, YouTube)
- LinkedIn Ads
- Other paid platforms where relevant
- Generate qualified leads with the lowest possible Cost Per Lead (CPL).
- Continuously improve campaign performance using A/B testing and data analysis.
Campaign Strategy
- Develop monthly marketing strategies for multiple clients.
- Define campaign objectives, budgets, target audiences, and conversion funnels.
- Build full-funnel lead generation campaigns.
- Create remarketing and retargeting strategies.
Analytics & Reporting
- Track KPIs including:
- CPL
- CPA
- ROAS
- CTR
- Conversion Rate
- CAC
- Prepare weekly and monthly performance reports.
- Use Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking tools.
Audience Research
- Identify ideal customer profiles.
- Build custom audiences, lookalike audiences, and retargeting audiences.
- Conduct competitor and market research.
Landing Page Optimization
- Work with the design and development team to improve landing pages.
- Optimize conversion rates through testing and user behavior analysis.
- Coordinate with copywriters for high-converting ad creatives.
Team Coordination
- Collaborate with graphic designers, video editors, content writers, sales teams, and developers.
- Ensure timely campaign execution and optimization.
Budget Management
- Manage advertising budgets efficiently.
- Allocate budgets based on campaign performance.
- Scale winning campaigns while maintaining profitability.
Required Skills
- Strong expertise in Meta Ads Manager
- Google Ads Certification preferred
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel implementation
- Conversion API understanding
- Conversion tracking
- A/B testing
- Funnel optimization
- Lead generation strategy
- Excel or Google Sheets reporting
- CRM integration knowledge
- UTM tracking
- Remarketing strategies
Preferred Experience
Experience managing campaigns for one or more of the following industries:
- Real Estate
- Manufacturing & Industrial
- Education
- Healthcare
- IT Services
- E-commerce
- B2B Lead Generation
Desired Qualities
- Analytical and data-driven mindset
- Strong problem-solving skills
- Excellent communication and presentation skills
- Ability to manage multiple client accounts
- Detail-oriented with strong organizational skills
- Self-motivated and proactive
- Results-focused with ownership of campaign outcomes
Key Performance Indicators (KPIs)
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Client Retention
- Campaign ROI
- Budget Utilization Efficiency
- Lead Quality
- Revenue Generated from Marketing Campaigns
Education
- Bachelor's degree in Marketing, Business, IT, or a related field.
- Google Ads, Meta Blueprint, or other digital marketing certifications are an advantage.
Why Join The PioneerTech?
- Work on AI-powered and digital transformation projects.
- Manage campaigns across diverse industries.
- Opportunity to lead high-budget performance marketing campaigns.
- Career growth in a fast-growing technology company.
- Performance-based incentives and continuous learning opportunities.
Pay: ₹35,000.00 - ₹60,000.00 per month
Application Question(s):
- What is the maximum ad spent amount handled per month ? On Which Platforms ?
- For Which industry have you managed PPC in Meta , Google ?
- Will you be able to work from Ahmedabad based Office ?
- What is your current / last salary ?
- How soon you can join if selected ?
Experience:
- Performance marketing: 2 years (Required)
Work Location: In person
