Job Overview:
We are looking for a performance-driven Ads Specialist to manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience with digital ads and a strong understanding of audience targeting, budgeting, and ROI optimization.
Key Responsibilities:
- Plan, create, and manage ad campaigns on platforms like:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube)
- Perform keyword research and audience targeting
- Optimize campaigns to improve ROI, CTR, and conversions
- Monitor daily ad performance and prepare reports
- A/B testing of creatives, copies, and landing pages
- Manage budgets and ensure cost-effective spending
- Coordinate with the creative team for ad creatives (videos, banners, copies)
- Stay updated with latest trends and algorithm changes
Required Skills:
- Basic knowledge of Meta Ads & Google Ads
- Understanding of targeting, retargeting, and funnel strategies
- Analytical mindset with ability to interpret data
- Good communication and coordination skills
- Familiarity with tools like Google Analytics is a plus
Eligibility:
- Graduate (Marketing / Business / Any relevant field)
- Freshers with strong learning mindset can apply
- Prior internship/experience in ads is a plus
Job Types: Full-time, Permanent
Pay: ₹15,327.39 - ₹62,027.90 per month
Work Location: In person
